Creative and motivated social media professional charged with supporting the agency’s social media client base. Implement and optimize social media strategies for assigned client accounts and produce high quality innovative content work and a consistently superior creative product. The ideal fit is organized and detail-oriented with excellent written communication skills, an eye for creative content and a willingness to dive in with an ambitious, creative team to produce targeted, high quality, innovative work.
Content Creation
- Track and implement social media content strategies and campaigns for assigned client accounts.
- Create and publish relevant, original, high-quality content for a variety of social platforms including Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, YouTube; curate and manage all published content including written, images and video assets to ensure top quality and brand consistency as well as focus on individual client business objectives.
- Collaborate with internal creative team for development or editing of creative assets as needed. Ideate and implement creative graphic assets in collaboration with creative team.
- Generate original content including hands-on, onsite photo and video capture for a variety of clients. Ideate and implement creative graphic assets in collaboration with creative team.
- Produce and edit graphics and short-form social-first video in accordance with brand standards and account objectives.
- Mine current social media trends; provide insights to leverage trends to benefit individual client accounts and implement same.
Accounts Management
- Manage account engagement and community to ensure active, responsive and on brand communication and client service. Implement engagement strategies to build reach, engagement, and loyalty.
- Maintain current and complete content calendars for internal review as well as client review and reference.
- Collaborate with account and creative teams to deliver recommendations and actions for clients.
- Accurately track and record all client time against approved scopes of work to ensure delivery within prescribed budget and time parameters.
- Collaborate with social media and agency teams to proactively bring forward and enact recommendations to enhance and expand account performance.
Reporting and Analytics
- Compile monthly performance reporting for all assigned clients.
- Analyze key performance metrics to provide insight and recommended actions for ongoing optimization and improvement of account performance; translate those into recommended actions for implementation to continually optimize and improve results.
- Monitor developments and trends in social media tools, applications, channels, design and strategy; pursue ongoing education to stay on leading edge
Qualifications
- 2 years of experience with digital and social media marketing representing brands across multiple platforms as well as a demonstrated foundation in general marketing principles
- Demonstrated understanding of social content management and optimization practices across all relevant social media platforms; experience with Meta Business Suite
- Proficient in sourcing and managing content development and publishing
- Some experience in basic photo and video asset editing in Canva, Photoshop, Adobe Express, Adobe Rush, Adobe Premiere and/or CapCut preferred
- Excellent communication skills, both written and verbal
- Strong organizational skills and ability to balance multiple clients and priorities
- Self-motivated, organized and detail oriented with ability to balance multiple projects and priorities
- Demonstrated creativity and the ability to balance creative marketing with analytical thinking
- High level of professionalism, enthusiasm, and willingness to learn
- Availability for original content creation through onsite and offsite photo and video shoots as needed including occasional shoots outside of normal business hours as required by client
- A passion for creative social media marketing with an eye to producing assets that elevate and energize client and agency brands
- Bachelor’s Degree in Marketing or related field preferred but not required based on relevant work experience
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Education:
Experience:
- Social media marketing: 2 years (Preferred)
Work Location: Hybrid remote in Marietta, GA 30060
