Marketer/ Mercadólogo (must speak Spanish professionally and be able to commute between sites)
Our Mexican Oaxacan stores and restaurants are seeking a dynamic and innovative Marketer (Mercadólogo) to lead our efforts! In this role, you will be at the forefront of developing and executing compelling marketing and business strategies that drive business growth year round, across various seasons and culturally relevant holidays. Your expertise will help craft engaging campaigns across digital platforms, optimize online visibility, and analyze performance metrics to ensure maximum impact. This paid position offers an exciting opportunity to shape impactful marketing initiatives in a fast-paced environment, where your creativity and technical skills will shine.
Responsibilities
- Focus will be on strategy and increasing business revenue
- Develop comprehensive digital marketing campaigns, including paid advertising campaigns management across platforms such as Google Ads, Facebook Advertising, and social media channels.
- Work alongside our Social Media Manager
- Conduct keyword research and implement SEO strategies utilizing SEO tools to improve organic search rankings and website traffic.
- Manage website content using content management systems like WordPress and ensure website management aligns with marketing goals.
- Create engaging content for various channels email marketing campaigns, and web pages, leveraging content creation skills.
- Utilize analytics tools such as Google Analytics, Web analytics reporting, and marketing automation platforms to monitor campaign performance and optimize results.
- Design visually appealing graphics and layouts using Adobe Creative Suite (Photoshop, Illustrator) for digital ads, social media posts, and email templates.
- Implement conversion optimization techniques to enhance user experience and increase lead generation or sales conversions.
- Track campaign performance through web analytics and marketing analytics tools like Google Tag Manager to inform strategic decisions.
Skills
- Proficiency with SEO tools, SEM (Search Engine Marketing), Google AdWords, Google Analytics, and Google Tag Manager.
- Strong knowledge of paid search marketing, paid advertising campaign management, and social media advertising campaigns.
- Experience with content creation, graphic design (Adobe Photoshop), and website management using WordPress or similar CMS platforms.
- Technical proficiency in HTML, CSS, and basic web development principles to support digital campaign setup and website updates.
- Expertise in digital marketing channels including email marketing, social media management, B2B marketing strategies, and e-commerce platforms.
- Ability to analyze data effectively using web analytics reporting tools to refine strategies for better performance outcomes.
- Familiarity with marketing automation tools to streamline campaign workflows and improve engagement metrics.
- Strong communication skills with the ability to craft compelling messages tailored for diverse audiences across multiple channels.
Pay: $30.00 - $35.00 per hour
Benefits:
Work Location: In person
