The Associate Director of Social Media is the creative and operational leader of Dartmouth’s flagship social media channels. Reporting to the Director of Social Strategy and Digital Engagement, the Associate Director owns the content calendar, publishing cadence, and editorial strategy across Dartmouth’s institutional accounts on Instagram, LinkedIn, TikTok, Threads, X, and YouTube.
This is a hands-on creative leadership role. The Associate Director produces and directs day-to-day content, develops creative campaigns for major institutional moments, and makes the real-time editorial decisions that shape how Dartmouth shows up across social platforms. The Associate Director sets the tone for daily content, ensures Dartmouth’s flagship channels reflect the quality, voice, and ambition of the institution, and serves as the working lead for the Social Content and Community Specialist — setting daily priorities, directing content assignments, and providing editorial feedback.
The Associate Director must develop and maintain a deep understanding of Dartmouth’s brand, voice, audiences, and institutional context — operating with the brand fluency and organizational awareness to make confident editorial decisions without requiring regular input from the Director on day-to-day content. This level of independence is essential to the role and to the team’s operating model.
The Associate Director also serves as the primary liaison to MPG videographers and design/production staff for social content requests, and partners with the Data Analyst for Web and Social Media to make data-informed content decisions.
