The Opportunity
Lotus Plant Power already wins. We built the #1 plant-based energy concentrate in the country through foodservice, and now the ready-to-drink consumer line is scaling fast into national retail — Walmart, Costco, Kroeger, Amazon, and the next wave of doors.
Here's the catch with that kind of speed: the brand has to look and feel like the national leader before the volume says it is – and our rocket ride is showing that’s in reach. Right now we have a great product moving onto shelves where it's surrounded by billion-dollar incumbents. The job of this role is to make sure that when a shopper sees Lotus — on a can, an endcap, a feed, an ad — it reads as the brand to reach for, every time, everywhere.
This is a high-volume, fast-paced, bias-for-action environment. We move at the speed of retail. The creative has to keep up without ever looking like it was rushed.
What This Role Owns
You own how Lotus Plant Power shows up in the world.
- The creative vision — the look, voice, and feel of the brand across every can, shelf, screen, and campaign.
- Brand standardization & consistency — one coherent creative identity (visual system, voice, packaging) enforced as we scale from regional to national.
- High-volume creative output — packaging, retail/shopper, digital, social, and campaign work, produced at the pace and volume national retail demands, without quality slipping.
- Creative leadership — building, directing, and developing the creative team.
Where your authority sits: The Head of Marketing owns brand strategy and positioning. You
own brand expression and execution — final creative approval is yours, within the strategy they set. Draw this line clearly with your Head of Marketing on day one; it's the most common point of friction in this kind of role.
What you do not own: the revenue number. Your job is to make creative that contributes to it
— work that stops shoppers, drives trial, and converts. Measuring creative effectiveness is your domain.
Who You Are
A maker, not just a critic. Player/coach is the job. You set the creative direction and you art-
direct, concept, and ship the work that matters most — you don't just approve other people's.
Think and do.
Agency- or brand-creative pedigree. You've led creative for a consumer brand or inside a top
creative shop, and you know how to build a visual and verbal identity that holds up across every channel.
Built for volume and speed. High SKU count, multiple flavors and formats, constant retail and
seasonal timelines — you've run a creative engine at this pace and kept the bar high.
A systems builder. You don't just make great work once; you build the templates, guidelines,
and standards that let a scaling brand stay consistent without you in every room.
Commercially fluent. You care that the creative works, not just that it wins awards. You can tie
a design or campaign decision to shelf standout and conversion.
What You'll Do
Creative Vision & Brand Standardization
- Define and own the creative vision — the look, voice, and feel that make Lotus instantly recognizable.
- Build and enforce the brand's creative standards (visual identity, packaging, voice, claims) so every touchpoint is unmistakably Lotus as we scale.
- Develop the creative and visual story that differentiates plant-based energy against synthetic incumbents.
High-Volume Creative Execution
- Lead creative across packaging, retail/shopper, digital, social, and campaigns — at the pace and volume retail demands.
- Personally concept and art-direct the highest-leverage work; delegate the rest with clear standards.
- Build the systems (templates, guidelines, libraries) that let the team move fast without drifting off-brand.
Player/Coach Leadership
- Build, direct, and develop a high-output creative team.
- Set priorities, give sharp creative feedback, and remove roadblocks.
- Hold the bar on craft and speed at the same time.
Cross-Functional Partnership
- Report to and align with the Head of Marketing — execute the brand strategy and growth plan they own, translated into creative that converts toward aggressive & attainable goals.
- Partner with Senior Leadership so retail and shopper creative actually moves units at shelf and supports distribution wins.
- Partner with the Head of Operations on packaging production, supply, and the realities of getting creative onto cans and into stores at volume.
- Partner with Product/Innovation on packaging and new-format creative.
What You Bring
- Proven creative leadership for a consumer brand — agency or in-house — sold through retail.
- High-volume environment experience — you've run a creative engine at pace, across many SKUs and channels, without quality slipping.
- A track record of building creative systems and standards that scale a brand consistently.
- Hands-on craft — strong concepting, art direction, and design/visual judgment — paired with the leadership to build a team.
- Commercial instinct — you connect creative choices to shelf standout, trial, and conversion.
Beverage experience is not required. Comparable consumer-brand creative leadership at high volume is.
Non-Negotiables
- You own the quality of the work, you don’t just outsource — think and do.
- You own the budget as a tool to evaluate ROI, not just tracking dollars spent
- You own channel strategy, content KPIs, optimization plan
- Brand consistency is held across every channel and SKU.
- Every creative decision has a purpose tied to how the brand shows up and sells.
- Quality is never traded for speed — but speed is the default.
- Creative connects to commercial outcomes, not creative for its own sake.
How Success Is Measured
- Brand strength and recognition rising across retail and digital.
- Creative consistency — one coherent identity across every can, channel, and campaign.
- Creative quality and throughput — high-caliber work delivered at the volume and pace
retail requires.
- Shelf standout and conversion — creative that demonstrably helps Lotus win the pick- up at shelf and the click online.
- Contribution to the growth goal — measured as creative effectiveness.
Pay: $120,000.00 - $150,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
Work Location: Hybrid remote in South Jordan, UT 84009
