Seaport Resort & Marina — Fairhaven, MA
Job Type: Full-Time
Schedule: Primarily Monday–Friday, with occasional evenings/weekends for client meetings, site tours, networking events, and major group arrivals
Compensation: $50,000–$60,000 base salary + performance incentives/commission
About the Role
Seaport Resort & Marina is seeking a motivated Hotel Group Sales Manager to develop and grow our group, corporate, meeting, and room-block business.
This is a proactive sales position. We are looking for someone who will actively identify new business opportunities, build relationships with prospective accounts, respond to incoming group inquiries, conduct consistent follow-up, and convert opportunities into definite bookings.
The Group Sales Manager will focus primarily on generating hotel room-block and group business, while working alongside our existing events team on groups requiring meeting or event space.
The ideal candidate has hospitality sales experience, is comfortable prospecting for new accounts, and understands how to move an opportunity from initial contact through proposal, negotiation, contract, and final booking.
Key Responsibilities
- Proactively identify and pursue new group business for Seaport Resort & Marina
- Develop relationships with corporate accounts, meeting planners, tour operators, sports organizations, associations, educational institutions, government organizations, wedding groups, and other potential clients
- Prospect for new accounts through phone, email, networking, referrals, online research, and in-person outreach
- Respond promptly to incoming group and room-block inquiries
- Qualify leads based on dates, room requirements, budget, meeting-space needs, and overall revenue potential
- Prepare proposals, quotes, room-block agreements, and group contracts
- Conduct property tours and site visits for prospective clients and meeting planners
- Negotiate group rates and packages within established pricing guidelines
- Maintain consistent follow-up with prospective clients throughout the sales cycle
- Maintain an organized sales pipeline using the property's CRM/group sales platform
- Track tentative, definite, lost, and future group opportunities
- Coordinate with Revenue Management and hotel leadership regarding group rates, availability, and displacement considerations
- Work with the Events Coordinator on groups requiring Ballroom, Commodore Room, tent, catering, or other event-space arrangements
- Provide accurate group information to Front Desk and Operations teams before arrival
- Maintain relationships with existing accounts and pursue repeat group business
- Conduct post-stay follow-up with group contacts to encourage repeat bookings and referrals
- Represent Seaport Resort & Marina at appropriate networking events, industry events, and local business organizations
- Develop new market segments and identify opportunities during need periods
- Provide regular reporting on sales activity, pipeline value, definite bookings, room nights, and group revenue
Target Markets
The Group Sales Manager will actively develop business from markets including:
- Corporate meetings and retreats
- Corporate negotiated accounts
- Motorcoach and tour groups
- Sports teams and tournaments
- Associations and organizations
- Government and military groups
- Educational and university groups
- Conferences and training programs
- Reunions and social groups
- Wedding room blocks
- Marine and waterfront-related groups
- Extended-stay group opportunities
- Other group and meeting business appropriate for the property
What Success Looks Like
This position will be evaluated primarily on the ability to generate profitable group business and grow Seaport Resort & Marina's group customer base.
Key performance indicators may include:
- Group room revenue generated
- Group room nights booked
- New accounts developed
- Qualified opportunities generated
- Proposal-to-booking conversion rate
- Sales pipeline value
- Group ADR
- Repeat group business
- Outbound prospecting activity
- Timeliness of lead response and follow-up
Qualifications
Preferred:
- 2+ years of hotel, hospitality, group, catering, or related sales experience
- Previous experience selling hotel room blocks, meetings, conferences, or group business
- Demonstrated ability to prospect for and develop new accounts
- Experience working with hotel PMS, CRM, sales, or event-management systems
- Strong written and verbal communication skills
- Strong organizational and follow-up skills
- Comfortable making outbound sales calls and initiating relationships with prospective clients
- Ability to negotiate and close business
- Ability to work independently and manage a sales pipeline
- Familiarity with the South Coast, Cape Cod, Providence, or Greater Boston markets is a plus
What We're Looking For
We are specifically looking for a sales-oriented hospitality professional, rather than solely an event coordinator.
The successful candidate will be someone who enjoys developing new business, opening new accounts, building relationships, following up consistently, and closing opportunities.
You should be comfortable asking:
"Who should be bringing their group to Seaport Resort & Marina that isn't currently doing business with us?"
—and then actively pursuing that business.
About Seaport Resort & Marina
Seaport Resort & Marina is a waterfront hotel and event destination in Fairhaven, Massachusetts. The property features 138 guest rooms, meeting and event facilities, a ballroom, the Commodore Room, seasonal waterfront event space, restaurant and bar offerings, and a private marina.
Our combination of accommodations, waterfront setting, event facilities, and proximity to New Bedford and the greater South Coast creates opportunities across corporate, leisure, tour, sports, wedding, and social group segments.
Compensation
Base Salary: $50,000–$60,000 annually, depending on experience
Performance Incentives: Additional compensation based on achievement of established group sales and revenue goals.
Exact incentive structure will be discussed during the interview process.
To Apply
Please submit your resume along with a brief description of your previous hotel or hospitality sales experience.
Candidates with direct experience developing new hotel group accounts and room-block business are strongly encouraged to apply.
Pay: $51,942.71 - $62,554.66 per year
Work Location: In person
