Description:
Bloc Fitness stands by the motto BE FIT. LIVE WELL. We strive to spread our mission within our community and positively impact on the overall health and well-being of others by offering a state-of-the-art fitness and wellness center.
Bloc Fitness is a growing, community-driven gym built on high standards, meaningful relationships, and a commitment to doing things the right way. We are in an exciting phase of growth and refinement, creating opportunities for leaders who want to make a real impact in a small but ambitious business.
The Membership Director plays a key role in this growth by owning the member journey from first contact through long-term retention. This is an outcome-driven, part-time leadership role focused on execution, accountability, and measurable results rather than presence-based management. The right candidate will thrive in a fast-moving environment, take ownership of key metrics, and help shape the future of Bloc Fitness as the business continues to evolve.
Core Responsibilities
1. Membership Sales & Conversion
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Own lead management and follow-up process
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Ensure timely and professional response to all new inquiries
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Conduct or oversee tours and membership consultations
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Track and improve tour-to-member conversion rates
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Facilitate and oversee community engagement events (Approximately 1 per month)
2. New Member Onboarding
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Oversee the onboarding process from sign-up through the first 90 days
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Ensure orientations are scheduled and completed in a timely manner
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Collaborate with coaching staff to deliver a consistent onboarding experience
3. Retention & Member Experience
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Monitor membership retention and cancellation trends
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Implement proactive retention touchpoints and outreach
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Address escalated member concerns related to onboarding and experience
4. Systems, Reporting & Accountability
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Maintain accurate membership data and reporting
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Track key performance indicators (KPIs) and share regular summaries with leadership
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Ensure sales and onboarding systems and processes are followed consistently
5. Cross-Functional Collaboration
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Collaborate with coaching and operations staff to support sales and retention efforts
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Reinforce established standards and expectations
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Escalate issues or barriers to leadership as appropriate
Note: This role does not include direct staff supervision, scheduling authority, or disciplinary responsibility.
Key Performance Indicators (KPIs)
Success in this role will be measured by:
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Lead response time
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Tour-to-member conversion rate
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Net membership growth
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30/60/90-day retention metrics
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Accuracy and consistency of reporting
Performance is evaluated based on outcomes, not hours worked.
Benefits Overview: Eligible for 401k after 90 days of employment
Requirements:
Qualifications & SkillsRequired Qualifications
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Experience in membership sales, client success, or a similar role
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Strong communication and interpersonal skills
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Ability to manage priorities independently and meet deadlines
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Comfort working with data, metrics, and performance tracking
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Ability lift/load supplies for events up to 30lbs
Preferred Qualifications
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Experience in fitness, wellness, or service-based industry
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Familiarity with CRM or membership management systems
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Proven ability to improve conversion or retention metrics
Professional Expectations
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Maintain a high level of professionalism in all interactions
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Demonstrate accountability and follow-through
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Accept feedback and implement changes promptly
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Adhere to company policies and standards
