Job Overview
We are seeking a dynamic and motivated Marketing Coordinator to join our innovative marketing team. In this role, you will drive the development and execution of marketing campaigns that elevate brand presence and engage target audiences across multiple channels. Your energetic approach and strategic mindset will help us optimize digital marketing efforts, enhance content creation, and deliver measurable results. This paid position offers an exciting opportunity to contribute to a fast-paced environment where creativity and data-driven decision-making thrive.
Responsibilities
- Develop, implement, and manage digital marketing campaigns across platforms including social media, paid advertising, email marketing, and SEM (Search Engine Marketing).
- Utilize SEO tools and conduct keyword research to improve website visibility and organic search rankings.
- Manage website content using content management systems like WordPress, ensuring timely updates and SEO optimization.
- Design compelling graphics and visuals using Adobe Photoshop, Adobe Creative Suite, and graphic design best practices to support marketing initiatives.
- Oversee paid advertising campaigns on platforms such as Facebook Advertising, Google Ads (formerly Google AdWords), and social media advertising campaigns to maximize ROI.
- Analyze web analytics reporting with tools like Google Analytics, Google Tag Manager, and marketing automation platforms to track performance metrics and optimize campaigns.
- Coordinate content creation efforts including copywriting for landing pages, blogs, email newsletters, and social media posts that resonate with target audiences.
- Conduct performance marketing activities by setting up digital campaign setups, monitoring ad spend, and adjusting strategies based on analytics insights.
- Collaborate with cross-functional teams on website management tasks such as HTML/CSS edits or JavaScript implementation for enhanced user experience.
- Support B2B (business-to-business) marketing initiatives by managing social media management strategies tailored for professional audiences.
Experience
- Proven experience in digital marketing campaign setup, management, and optimization across multiple channels.
- Strong proficiency in SEO tools, web analytics reporting, and understanding of web analytics concepts.
- Hands-on experience with Adobe Photoshop, Adobe Creative Suite, WordPress, HTML/CSS/JavaScript fundamentals, and SQL is highly desirable.
- Demonstrated ability to manage paid search marketing campaigns using Google Ads or Google AdWords platforms effectively.
- Knowledge of marketing automation tools and CRM systems to streamline campaign workflows.
- Excellent copywriting skills with a focus on engaging content creation for diverse audiences.
- Familiarity with social media management platforms and experience running social media advertising campaigns on Facebook or other major networks.
- Ability to interpret data from analytics tools to inform strategy adjustments and improve campaign performance.
Join us as a Marketing Coordinator if you're passionate about leveraging digital tools to craft compelling stories that drive results! Bring your technical proficiency, creative flair, and strategic thinking to help us amplify our brand’s voice in an ever-evolving digital landscape!
Pay: $51,917.56 - $62,524.37 per year
Work Location: In person
