1. Position Overview
- Primary Objective: To drive revenue growth by elevating brand visibility within the distributor network (ASI/PPAI), managing the product launch, and developing digital and physical marketing tools that empower the sales force.
2. Key Responsibilities
- Relationship Management: Proactively engage with distributors and key accounts to
develop and maintain long-term strategic relationships.
- Presentations & Training: Lead both in-person and virtual presentations to showcase new
product launches, seasonal collections, and specialized product offerings to distributor
sales teams.
- Channel Marketing (B2B): Develop and execute strategies to increase "mindshare" among
major distributors (e.g.,Jack Nadel , Proforma , HALO, BDA, Geiger).
- Product Launches: Overhaul the "Go-to-Market" process for new seasonal inventory,
including catalog production, photography, and sample kit programs.
- Quote & Project Support: Actively contribute to large project quote requests, providing
marketing collateral or creative concepts to help win high-value contracts.
- Custom Quote Monitoring: Monitor and analyze custom quotes from customers to identify
emerging product trends, pricing gaps, or opportunities for new catalog additions.
- Digital Presence: Manage the company’s website and industry-specific platforms like ESP,
SAGE, and Commonsku.
- Content & Creative: Oversee the creation of "self-promo" campaigns, email marketing, and social media content that showcases product utility.
- Event Management: Lead the strategy for major industry trade shows (PPAI Expo, ASI
Show) including booth design, lead generation, and post-show follow-up.
- Market Intelligence: Track industry trends (e.g., eco-friendly materials, retail-brand
crossovers) to influence future product development.
3. Required Qualifications & Skills
- Industry Experience: 5+ years in the Promotional Products industry (Supplier side
preferred). Deep understanding of the Supplier-Distributor-End User relationship.
- Public Speaking: Proven ability to present confidently and persuasively to large groups, both in a digital webinar format and face-to-face.
- Technical Savvy: Proficiency with industry tools (SAGE/ESP) and standard marketing
stacks (HubSpot/Salesforce, Adobe Creative Suite, Google Analytics).
- Communication: Exceptional copywriting and verbal skills—the ability to turn product
specs into compelling brand stories.
4. Ideal Candidate Profile
- Trend Hunter: Constantly monitoring retail trends to adapt the product line, ensuring the company remains ahead of the curve in the promotional space.
- Hands-On Executor: Must be willing to roll up their sleeves and get the work done
directly—whether that is creating content or personally submitting quotes on special projects.
- Multi-Tasker: Comfortable wearing "a few hats" and shifting gears between high-level strategy and tactical execution.
- Product Innovator: Truly loves to create new products that align with the company vision and meet evolving market demands.
- The "Hybrid" Creative: Someone who understands data but also has an eye for product aesthetic trends.
- Collaborative Spirit: Thrives on working as a team in a creative environment, fostering a culture of shared ideas and collective problem-solving.
- Sales Ally: A leader who views Marketing as a service department for the Sales team, not a silo.
Performance Bonus: Tied to overall company revenue targets and successful product launches.
- Benefits: Standard US package (401k, Health, PTO)
- Work Flexibility: Hybrid remote work option available, offering a balance of in-office collaboration and remote focused work.
Pay: $76,500.00 - $105,000.00 per year
Benefits:
- 401(k)
- Health insurance
- Paid time off
Work Location: Hybrid remote in Orange County, CA
