About the Role
A profitable, growing financial services company in Miami is hiring a Marketing Director to take ownership of acquisition. We work in direct-response — our growth comes from funnels, copy, landing pages, and paid media that move a regulated financial offer to qualified, high-intent buyers.
This is a builder’s role, not an oversight seat. We need an operator who can sit down, build the landing page, write the long-form copy, wire up the tracking, launch the campaign, read the numbers the next morning, and iterate — without an agency between them and the work.
If you have run acquisition for a financial newsletter, an investment or alternative-asset offer, or any compliance-heavy direct-response business, you will recognize this playbook immediately.
What You’ll Own
Funnel & Landing Page Buildout (core of the job)
- Design, build, and continuously test landing pages, opt-in pages, sales pages, and advertorials (Unbounce or equivalent + Adobe Creative Suite).
- Own the full funnel: lead magnets, live and evergreen webinars, VSLs, and registration flows.
- Run structured A/B and multivariate testing across pages, offers, CTAs, and forms; keep a living testing roadmap.
- Conduct CRO analysis using heatmaps, session recordings, and behavioral tools.
Direct-Response Copy & Creative
- Write the copy yourself: ads, headlines, long-form sales pages, advertorials, email, and video scripts.
- Direct creative for ad assets (static, video, carousel, UGC) and edit video/motion as needed.
- Develop positioning angles grounded in the macro environment, markets, and tax landscape.
Paid Media, Partnerships & Acquisition
- Plan, buy, and optimize across the full channel mix — Meta, Google, YouTube, Native/Retargeting, CTV/Radio, dedicated email/newsletter, and affiliate/partner sources.
- Own pixels, UTMs, and attribution; reallocate budget by source and performance every month.
- Manage and hold accountable outside media buyers, vendors, and partners.
CRM, Nurture & Lifecycle
- Run a modern CRM end to end: lists, workflows, sequences, dashboards, data hygiene.
- Build automated email and SMS nurture programs that convert, with full 10DLC/TCPA compliance.
- Partner with the sales floor so every lead gets worked and nothing leaks.
Analytics & Attribution
- Stand up and own GA4, Tag Manager, and attribution reporting.
- Track CPL, CPA, ROAS, LTV, and closed-revenue ROI by channel; report weekly/monthly/quarterly to leadership.
- Provide real-time visibility into spend, lead quality, deal sizes, and cycle times.
Compliance & Risk
- Keep all marketing aligned with FTC and applicable industry rules for regulated financial offers.
- Maintain disclaimers, privacy policy, and T&Cs; manage SMS/email compliance and reputation (BBB, Trustpilot, Google).
What We’re Looking For
Required
- Direct-response financial publishing (finpub) experience — you have marketed an investment, newsletter, or financial/alternative-asset offer and know the playbook cold. This is non-negotiable.
- Demonstrated landing page / funnel building — you can show pages you personally built and the numbers they produced.
- Strong direct-response copywriting; a portfolio of ads, advertorials, or sales pages you wrote.
- Hands-on paid media buying across at least Meta, Google, and native/email.
- CRM proficiency: workflows, sequences, lead scoring, reporting.
- Fluency with GA4, Tag Manager, attribution, and the metrics that matter (CPL, CPA, ROAS, LTV).
- Working knowledge of compliance for regulated financial marketing (FTC, SMS 10DLC/TCPA).
Strong Plus
- Prior work with a retirement-focused or alternative-asset financial offer.
- Experience buying finpub affiliate / co-registration / newsletter inventory.
- Webinar funnel experience (live + evergreen) for an older, higher-net-worth audience.
- Comfort with AI tools for research, ideation, and production speed.
Who Thrives Here
- Builders, not delegators. You would rather ship the page than write the brief.
- Numbers-first. You decide off the dashboard, not off opinion.
- Fast. You can launch this week and read results next week.
- Accountable. You own the revenue outcome, not just the click.
Pay: $95,000.00 - $200,000.00 per year
Work Location: In person
