The Senior Media Planner - Digital is a key player in the development and execution of media plans for a diverse portfolio of clients. The position places equal emphasis on creative solutions to media challenges and planning/executional rigor. As a full-service agency, we prioritize diverse, unique experience, and above all creativity.
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Develop and execute creative media solutions based on client needs
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Steward execution of plans, goals, and budgets
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Understand client objectives, resources, and has a strong POV
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Decisive and insightful in building a plan that ladders back to strategy
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Fulfills role on team seamlessly, working and managing with urgency
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Demonstrate initiative and ability to lead projects
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Maintain effective communication, responding quickly and accurately
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Strong ability to multi-task and handle many projects at once
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Consult industry research and resources to develop rich audience insights to inform plan recommendations
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Set up social and digital campaigns in-platform where applicable
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Build audience recommendations using syndicated tools, such as MRI-Simmons
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Evaluate vendor proposals/working with internal buying teams to facilitate media buys
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Staying current on industry trends and content
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Conduct/present pre- and post-buy media analyses
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Communicate/meet with clients to facilitate development and execution of plans
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Manage the trafficking of assets
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Mentor and develop junior team members, and supports supervisor with day-to-day tasks
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This position requires 3-5 years of prior media planning experience (Media Planner or Senior Media Planner level).
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Proficiency in Word/Excel/PowerPoint/Keynote
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Strong written and verbal communication skills
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In-platform experience within programmatic platforms required (Trade Desk, CM360, AmazonDSP, etc.)
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In-platform experience within platforms is a plus (Meta, TikTok, Snap, etc.)
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Proficiency in media-related planning tools (e.g., Comscore, Nielsen, IMS, etc.)
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Proficiency in digital media buying software (e.g., Mediaocean/Prisma), analytics (Google Analytics), and trafficking (Google Campaign Manager)
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Ability to think creatively on your feet and problem solve
