Who is Craig Group?
Craig Group is a revenue growth advisor for middle-market, private-equity-backed portfolio companies. We help clients align marketing and sales, optimize revenue operations, and execute campaigns that drive measurable growth. Guided by a clear mission and vision for sustainable, data-driven growth and long-term partnerships—and by values that emphasize ownership, transparency, collaboration, and results—we’re building a culture that leverages AI and automation to work smarter, not just harder.
Job Description
Craig Group is seeking a consultative, growth-oriented Engagement Lead to lead the development and execution of revenue-driving strategies for our client portfolio. This role is designed for a strategic thinker with demonstrated expertise in leveraging emerging AI technologies to drive client value and operational efficiency. Deep expertise in marketing, sales enablement, demand generation, and growth acceleration across the full go-to-market lifecycle is required. This role is expected to leverage AI and automation as force multipliers across strategy development, client delivery, internal operations, and growth initiatives.
This role serves as the primary owner of client relationships, engagement coordination, and ongoing account continuity. The Engagement Lead is responsible for ensuring engagements stay aligned, clients remain informed, and the appropriate resources are brought into projects at the right time.
The role is not expected to be the deepest subject matter expert across all engagements. Instead, it acts as the connective tissue between clients, internal resources, and specialized consultants while escalating strategic work to the appropriate expert when needed.
Responsibilities
- Own day-to-day client relationships
- Support the development and implementation of high-impact go-to-market strategies that drive measurable revenue growth and business transformation.
- Coordinate cross-functional project teams to deliver against key milestones, budgets, and business goals.
- Facilitate communication and accountability across resources
- Manage engagement continuity and client satisfaction
- Identify opportunities to bring in additional expertise
- Identify and pursue new business opportunities leveraging Gen AI capabilities, positioning Craig Group as a thought leader in AI-enabled go-to-market strategy for portfolio clients. and satisfaction.
- Serve as an advisor to clients, translating complex business goals into actionable marketing and sales plans.
- Represent the firm at industry conferences, private capital events, and networking forums to enhance visibility and opportunity flow.
Typical Engagement Deliverables:
- Market Position & Customer Insights (via executive and stakeholder interviews)
- GTM Strategy Roadmaps
- Demand Generation & Campaign Strategy
- Competitive & White Space Analysis
- Buyer Journey Mapping
- Messaging & Value Proposition Development
- Hand on keyboard implementation team management
What Success Looks Like:
- Become a trusted advisor across assigned client accounts
- Expand strategic relationships within existing accounts
- Client work is exceptional, clearly adding value to the executive team
Skills & Experience
- Ideal for someone ready to step up into a broader leadership role.
- 3- 10 years of experience in go-to-market strategy, marketing strategy, revenue operations, or management consulting
- Deep expertise in B2B demand generation, marketing performance analytics, sales enablement, and GTM operations.
- Experience advising private equity firms or working with PE-backed portfolio companies preferred.
- Proven ability to design and operationalize scalable GTM programs that align with business objectives and drive revenue growth.
- Strong working knowledge of modern martech and sales tech stacks (e.g., HubSpot, Salesforce, WordPress, marketing automation platforms, CRM, CMS).
- Exceptional project management, communication, and stakeholder engagement skills.
- Comfortable navigating ambiguity and applying a structured approach to complex
- Demonstrated experience implementing and operationalizing generative AI tools and platforms for both internal operations (business development, proposal development, content creation) and client deliverables, with a track record of measurable ROI. business challenges.
Benefits and Perks
- This is a 1099 position with a path to W-2.
- $75-$95/hour depending on experience, private equity exposure, and demonstrated success leading AI-enabled GTM initiatives.
- Work-from-home (WFH) with client travel required; option to work in-office if close to the Texas hub.
- Self-managed time off.
Pay: $75.00 - $95.00 per hour
Benefits:
Work Location: On the road
