About Us:
We are a fast-growing premium health-supplement brand headquartered in Beverly Hills. Having established strong national retail & pharmacy channels in the U.S., we are now accelerating our expansion into international markets. We need a hands-on, deal-closing Director of Business Development to own our overseas revenue line, with a primary focus on Latin America and secondary coverage of APEC markets.
The Role in One Sentence
Build our supplements business across international markets — from market entry strategy to shelf placement — end-to-end: prospect → pitch → close → launch → optimize, with LATAM as the primary growth engine.
Key Responsibilities:
· Collaborate cross-functionally with Supply Chain, Quality, PD, Merch, Marketing, and Finance to ensure on-time product launches, compliant packaging (COAs, local labeling adaptations), and flawless in-market execution.
· Own the full overseas B2B sales cycle — from market analysis and distributor/retailer prospecting to contract negotiation, launch execution, and sell-through optimization — across pharmacy, mass retail, specialty, club, and e-commerce channels in international markets.
· Develop and execute a comprehensive market entry strategy, with Latin America as the priority region, and APEC markets as the secondary expansion focus. Identify and evaluate new market opportunities globally as they arise.
· Build and maintain a prioritized pipeline of 30+ qualified retail and distributor accounts across target markets; secure new distribution in 100+ incremental doors within the first 18 months while exceeding annual revenue targets.
· Lead negotiations on pricing, promotional calendars, slotting fees, and marketing co-op funds; finalize Joint Business Plans (JBPs) and annual volume agreements with international retail partners and distributors.
· Pricing proposals to be sent to the COO and Merchandising Team for review and approval.
· Navigate international regulatory landscapes — including local health authority registrations, import compliance, labeling requirements (e.g., ANVISA, COFEPRIS, INVIMA for LATAM; TGA, HSA, NMPA for APEC), and customs documentation — in coordination with internal Regulatory and Quality teams.
· Collaborate cross-functionally with Supply Chain, Quality, PD, Merch, Marketing, and Finance to ensure on-time product launches, compliant packaging (COAs, local labeling adaptations), and flawless in-market execution across all target regions.
· Monitor sales performance across international markets and provide data-driven insights to optimize product placement, pricing, and in-store marketing strategies.
· Train distributor reps and local trade partners on product benefits, selling stories, and promotional mechanics; coordinate field merchandising to maintain shelf presence and compliance.
· Prepare weekly and quarterly dashboards (doors, velocity, churn, ROI by country/region) and present actionable insights to senior leadership.
· Stay ahead of international industry trends, competitor launches, and regulatory changes across LATAM and APEC; translate insights into new channel, market, or product opportunities globally.
· Manage relationships with local brokers, distributors, and regulatory consultants across target markets to accelerate market penetration.
· Evaluate and pursue emerging market opportunities beyond LATAM and APEC as strategic priorities evolve, maintaining flexibility to pivot into new geographies.
Must-Have:
· 5–8 years B2B/wholesale sales in supplements, nutrition, OTC, or CPG, with hands-on LATAM market experience.
· Existing relationships with LATAM retail buyers or distributors (Mexico, Brazil, Colombia, Chile preferred). APEC connections are a plus.
· Proven track record of opening 50+ doors and driving $2M+ in annual retail revenue in international markets.
· Comfortable with supplement compliance (FDA DSHEA, local health authority requirements, COAs, import docs).
· Business-proficient Spanish required; Portuguese a strong plus. Mandarin or other APEC languages a plus.
· Bachelor's degree (international business background preferred).
Nice-to-Have:
· Experience launching U.S. supplement or wellness brands into LATAM or APEC.
· Network of regulatory consultants, import/distribution partners, or local brokers in target markets.
· Familiarity with e-commerce platforms (Mercado Libre, Amazon Mexico, Shopee, Tmall, etc.).
· Experience with free trade agreements (USMCA, CPTPP) to optimize supply chain and pricing.
How to Apply:
If you are passionate about health and wellness and have the skills to drive our B2B operations across international markets, we would love to hear from you! Please send your resume and a brief cover letter outlining your relevant international experience and interest in the position to [email protected].
Job Type: Full-time
Pay: $120,000.00 - $145,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Experience:
- Business Development for Overseas Market: 8 years (Preferred)
Work Location: Hybrid remote in Beverly Hills, CA 90211
