Property Description:
Located in the heart of San Diego's Mission Valley, Riverwalk Golf Club offers an 18-hole daily-fee resort-style course, and a 7,000-square-foot clubhouse featuring versatile indoor and outdoor event venues. Known for picturesque backdrops—including scenic fairways, water features, and the iconic suspension bridge over the San Diego River—Riverwalk hosts a high volume of corporate outings, weddings, golf tournaments, and private celebrations. Managed by KemperSports, Riverwalk is known for its high-quality course conditions, central location, welcoming atmosphere, and strong community engagement.
Position Summary:
The Director of Sales & Marketing drives overall revenue growth at Riverwalk Golf Club by leading full-cycle sales and marketing initiatives across tournaments, corporate outings, weddings, and social events. This is a proactive, outward-facing leadership role centered on pipeline generation, community relationship-building, and seamless event execution. Partnering closely with General Management, F&B, and Golf Operations, you will maximize golf and F&B revenue through strategic packaging, targeted digital marketing, and exceptional hospitality rooted in client satisfaction.
Key Responsibilities
1. Outbound Sales & Pipeline Growth
- Drive full-cycle sales for golf outings, weddings, corporate meetings, and social events from lead generation to post-event follow-up.
- Maintain a proactive outbound strategy through high-volume outreach, cold calls, client visits, and active participation in regional networking and bridal expos.
- Build strategic partnerships with local hotels, event planners, civic groups, and businesses to generate recurring pipeline opportunities.
2. Marketing, Branding & Digital Strategy
- Co-create and execute the annual Sales & Marketing plan to fill need periods and drive revenue.
- Manage and optimize all digital event listings (Google Business, The Knot, WeddingWire, Zola) and leverage social media, email campaigns, and paid ads to elevate brand awareness.
- Conduct semi-annual Competitive Market Analyses (CMA) and SWOT reviews to track market trends and keep event packaging fresh.
3. Event Execution & Cross-Departmental Leadership
- Manage full event logistics and property tours; lead weekly BEO meetings to ensure operational alignment with F&B and Golf teams.
- Deliver memorable, top-tier hospitality across the client lifecycle while monitoring guest feedback for continuous service enhancement.
- Maintain comprehensive knowledge of club offerings, menus, and merchandise to effectively upsell and optimize F&B/golf revenue.
4. Financial Tracking & Team Supervision
- Manage CRM lead tracking, sales pacing, event budgets, and month-end financial reporting in alignment with departmental goals.
- Mentor, train, and manage the Sales & Marketing Coordinator through regular check-ins and clear performance expectations.
- Collaborate regularly with the General Manager on strategy, goal setting, and revenue performance.
Qualifications
- 5+ years of progressive sales leadership in hospitality, events, or venue management.
- Proven track record in proactive outbound sales, pipeline management, and client networking.
- Confident communicator (written, verbal, and in-person) with strong presentation skills.
- Tech-savvy with CRM platforms, Microsoft Office, and digital marketing tools.
- Passion for high-touch service, event culture, and the game of golf.
Schedule & Physical Requirements
Schedule: This position requires flexibility to work a varied schedule; including weekends, days, evenings, and holidays. This is an On-Site position and does not offer a work from home option.
Physical: Ability to stand/walk for extended periods (up to 5 hours), perform property inspections, and lift up to 20–50 lbs occasionally. Clear written and verbal communication skills required.
Compensation & Benefits
- Salary: $80,000 – $90,000 per year + uncapped sales commission structure
- Classification: Full-Time, Non-Seasonal, Salaried plus commissions, Exempt.
- Health & Wellness: Medical, Dental, and Vision insurance options
- Retirement & PTO: Paid Time Off (PTO), paid holidays, and 401(k) options
- Perks: Complimentary golf privileges + discounts on dining and merchandise
KemperSports Management is an Equal Opportunity Employer.
Pay: $110,000.00 - $150,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
