About Wanderboat
Wanderboat is an AI-powered local discovery platform that helps people explore cities and find great places effortlessly. By combining conversational AI, interactive maps, and community-driven content, Wanderboat enables users to discover restaurants, attractions, and unique local experiences through simple, natural interactions.
We are building the next generation of AI-powered discovery, reimagining how people explore the world around them.
Our mission is to create immersive and personalized AI experiences that seamlessly integrate into users’ real-world activities.
About the Role
We are looking for a hands-on Social Media Content Specialist to operate Wanderboat’s official social media channels and create high-quality social content across TikTok, Instagram, YouTube Shorts, LinkedIn, and X.
This role focuses on owned-channel content planning, short-form content packaging, publishing, community engagement, and performance iteration.
The ideal candidate has sharp content judgment, strong social media instincts, and a good understanding of platform-native storytelling for consumer, lifestyle, travel, food, or local discovery topics. You should be comfortable turning product updates, local insights, user scenarios, and brand ideas into engaging social content that feels natural to each platform.
This is a hands-on execution role for someone who can move fast, produce consistently, and improve content through data and feedback.
What You’ll Do
1) Operate Official Social Channels
- Manage the day-to-day operation of Wanderboat’s official social media accounts across TikTok, Instagram, YouTube Shorts, LinkedIn, and X.
- Maintain a consistent posting rhythm, manage publishing schedules, and keep content calendars organized.
- Adapt content execution based on each platform’s format, audience behavior, and distribution logic.
2) Create Social-First Content
- Write and package social content around dining, local discovery, travel, city exploration, lifestyle experiences, and AI-powered discovery.
- Participate in the full content workflow, including ideation, scripting, captions, hooks, thumbnails, editing, publishing, and iteration.
- Repurpose product updates, user stories, local insights, and longer-form materials into short-form social assets tailored to each platform.
- Ensure content is clear, engaging, platform-native, and aligned with Wanderboat’s brand voice.
3) Build Reusable Content Assets
- Create and maintain reusable content assets, including short videos, image posts, carousels, captions, hooks, templates, and recurring content series.
- Support the development of consistent content formats that can be tested, repeated, and scaled.
- Help build Wanderboat’s social content library and improve internal content production efficiency.
4) Support Social Engagement and UGC
- Manage basic engagement on official channels, including comments, replies, reposts, mentions, and light community interaction.
- Identify high-quality UGC or creator content that fits Wanderboat’s brand and support reposting or featuring with proper permission.
- Collect social feedback, audience reactions, and content learnings to support marketing, product, and growth decisions.
5) Track Performance and Improve Content
- Track key social media metrics, including reach, engagement rate, follower growth, watch time, saves, shares, comments, and posting output.
- Summarize weekly and monthly learnings, and use data to improve content topics, hooks, captions, formats, and posting rhythm.
- Run lightweight content tests and continuously optimize based on performance insights.
What We’re Looking For
- 2+ years of experience in social media operations, content creation, content marketing, or official account management.
- Hands-on experience operating business-owned social media channels, such as TikTok, Instagram, LinkedIn, YouTube Shorts, X, or similar platforms.
- Strong understanding of platform-specific content formats, audience behavior, social trends, and content distribution mechanisms.
- Strong copywriting, content planning, and visual storytelling skills.
- Ability to produce high-quality social-first content efficiently and consistently.
- Ability to repurpose product updates, user stories, local insights, and long-form materials into short-form social media assets.
- Data-driven mindset, with the ability to translate performance insights into content improvements.
- Organized and detail-oriented, with the ability to maintain content calendars, asset libraries, publishing records, and performance insights.
- Comfortable working as a hands-on individual contributor in a fast-paced startup environment.
- Interest in dining, local discovery, travel, lifestyle, AI products, or consumer apps.
Preferred
- Experience creating content for consumer-facing products, lifestyle brands, travel, food, local discovery, or community-driven platforms.
- Basic video editing and light design skills using tools such as CapCut, Premiere, Final Cut, Canva, Adobe Creative Suite, or Figma.
- Familiarity with social media scheduling, analytics, or content management tools such as Later, Buffer, Hootsuite, Sprout Social, or similar platforms is a plus.
- Understanding of social discoverability, including TikTok search behavior, YouTube search behavior, hashtags, keywords, captions, and SEO-informed content structure.
- Experience working with UGC, creators, or community-driven content is a plus.
Learn more:
https://wanderboat.ai
Pay: $80,000.00 - $120,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Parental leave
- Vision insurance
Application Question(s):
- Do you have hands-on experience managing business-owned social media accounts such as TikTok, Instagram, YouTube Shorts, LinkedIn, or X?
- Please share a portfolio link or examples of social media content you have created, including your role in content planning, copywriting, editing, publishing, or performance tracking.
Education:
Experience:
- Social media management: 1 year (Required)
Work Location: In person
