Do you love snacks? Are you looking to join an ever evolving and rapidly growing team? PIM Brands might just be exactly what you’re looking for!
At PIM, We Make The Brands You Love®. Our portfolio of products, from Welch’s® Fruit Snacks to Sun-Maid® Chocolate Raisins and Sour Jacks® Sour Candies are enjoyed by millions of consumers every day. And when it comes to careers, we seek talented, results oriented individuals who want to play a part in building amazing brands and products while working in a collaborative, dynamic, and fast paced office environment. At PIM, you can make an immediate and lasting contribution to help grow iconic snack and confectionery brands, no matter your area of expertise.
We are looking for a Director, Shopper Marketing interested in starting a career with a top ranked and growing snack company, as part of our Sales Department at PIM’s Headquarters in Park Ridge, New Jersey. This position will report to our Chief Revenue Officer.
Overview:
The Director of Shopper Marketing will lead the development and execution of shopper-centric marketing strategies that drive brand growth, category leadership, and in-store conversion across key retail channels. This role bridges Brand Marketing, Sales, and Retail Partners to translate consumer insights into actionable programs that influence purchase decisions throughout the shopper journey.
Strategy & Leadership
Develop and lead the overall shopper marketing strategy aligned with brand, sales, and commercial objectives
Define omnichannel activation plans across grocery, mass, club, dollar, convenience, and e-commerce
Serve as the internal expert on shopper behavior, retail trends, and path-to-purchase dynamics
Retail Activation & Execution
Partner with Sales and Category Management to create retailer-specific marketing programs that drive traffic, basket size, and conversion
Lead the development of in-store merchandising, displays, seasonal programs (e.g., Halloween, Easter), and promotional campaigns
Oversee execution of shopper marketing initiatives across digital, in-store, and retail media channels
Insights & Analytics
Leverage syndicated data (Circana), retailer data, and shopper insights to identify growth opportunities
Measure and optimize ROI of shopper marketing programs, promotions, and retailer investments
Translate insights into actionable recommendations for both internal stakeholders and retail partners
Cross-Functional Collaboration
Collaborate closely with Brand Marketing to ensure consistency across consumer and shopper messaging
Partner with Sales to align shopper programs with customer strategies and joint business planning
Work with internal creative team, external agencies and vendors to develop creative assets and executional excellence
Budget Management
Manage shopper marketing budgets and trade-related investments to maximize return
Optimize allocation across customers, channels, and programs
Team Leadership
Build, mentor, and lead a high-performing shopper marketing team
Foster a culture of agility, accountability, and data-driven decision-making
Qualifications:
Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
8–12+ years of experience in shopper marketing, trade marketing, or customer marketing within CPG (food or confection strongly preferred)
Proven track record of driving results with major retailers (e.g., Walmart, Target, grocery chains, convenience)
Strong analytical skills with experience using syndicated and shopper data
Deep understanding of retail merchandising, promotions, and seasonal selling (especially in candy/confection)
Excellent leadership, communication, and cross-functional collaboration skills
Experience managing agencies and external partners
Highly commercial mindset with strong connection to Sales and revenue growth
Creative thinker with the ability to translate insights into compelling shopper activations
Agile and hands-on leader comfortable in a fast-paced, entrepreneurial environment
Passion for brands, retail, and the evolving shopper landscape
Worksite:
- The PIM Brands Global Headquarters in Park Ridge, New Jersey
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The role requires working on site: Monday thru Friday. Work remotely once per month on a Friday.
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Summer Fridays between Memorial Day weekend and Labor Day weekend
We are proud to offer
The pay range for this position is $190,000.00-$220,000.00. PIM Brands takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Total compensation package including bonus, 401(k) plan match and other incentives (*based on eligibility and position)
Comprehensive benefits package, EFFECTIVE DAY 1, Including medical, dental, vision, disability, insurance plans and much more
Diverse range of benefit choices tailored to support you in making optimal decisions for yourself, your loved ones, and your preferred way of life
Personal time off, vacation time, floating days and observed holidays
Business casual dress
Entrepreneurial and innovative culture offering the opportunity for internal career advancement
Awards & Accolades
Best Places to Work in NJ 2025
Top 50 Employer in New Jersey
#10 Candy Company in North America
#26 Global Candy Company
Makers of Welch’s #1 Fruit Snack in U.S.
2024 Advocate of the Year Award
Recognized by NJBIA State of the Art Manufacturing Facility and in Research/Development 2024
Recognized by New Jersey Business Magazine 2024
Top 100 Privately Owned Company in the Metro NYC Market
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