Wholesale Inside Sales Representative
Thoroughbred Diesel – Winchester, KY
Full-Time | In-Office
Thoroughbred Diesel is hiring an Inside Sales Representative to join our Wholesale B2B Sales Team.
This is not a retail counter position, and it is not a basic order-taking job. This is a relationship-driven sales role focused on helping automotive shops, diesel repair businesses, performance shops, and resellers find the right parts and solutions for their customers.
Diesel parts knowledge is a plus, but we know this is a specialized industry. What matters most is that you can sell, communicate well, build trust, and create long-term customer relationships. We can teach the products. We are looking for someone with the personality, drive, and sales ability to grow accounts.
About the Role
Our Wholesale team works with business customers who rely on us for diesel engine parts, performance products, replacement components, and complete solutions. The right person for this role will be comfortable on the phone, confident starting conversations, and motivated by growing customer relationships over time.
This position is ideal for someone with strong sales experience who enjoys helping customers, asking the right questions, and earning repeat business.
If you are outgoing, competitive, coachable, and able to connect with people, we want to talk.
What You’ll Do
- Build, maintain, and grow relationships with wholesale customers
- Handle inbound and outbound sales conversations by phone and email
- Help customers identify the right parts for diesel engine and automotive applications
- Learn product lines, applications, and best practices through ongoing training
- Recommend complete solutions instead of simply quoting part numbers
- Identify upsell and cross-sell opportunities that genuinely help the customer
- Follow up with existing accounts to grow repeat business
- Work with internal teams to support order accuracy, fulfillment, and customer satisfaction
- Develop trust with customers by being helpful, knowledgeable, and reliable
This role requires someone who understands that great sales is not just taking an order.
It is consultative.
If a customer is replacing one component, you should be thinking through what else they may need to complete the job correctly, prevent future issues, and protect the customer’s build.
What We’re Looking For
We are looking for someone with a strong sales personality first.
Diesel and automotive knowledge is preferred, but not required if you have the right sales background and willingness to learn.
The ideal candidate will have:
- Proven sales experience
- Strong communication skills, especially by phone
- An outgoing, confident, and professional personality
- The ability to build trust with customers
- A competitive mindset and desire to grow accounts
- Strong follow-up habits
- Good organization and attention to detail
- The ability to learn technical product information
- A coachable attitude
- Comfort using Windows, email, internet systems, and Microsoft Office
- Diesel truck, automotive, or parts experience is a plus
Who This Job Is a Good Fit For
This position may be a strong fit if you have experience in:
- Inside sales
- B2B sales
- Automotive sales
- Parts sales
- Equipment sales
- Phone-based sales
- Account management
- Customer relationship sales
- Service writing or shop support
- Performance automotive or diesel-related industries
You do not need to know every diesel part on day one. But you do need to be willing to learn, ask good questions, and take ownership of helping customers.
Compensation
This role offers a wide earning potential based on experience, performance, and account growth.
Compensation includes:
- Base pay
- Performance-based incentives
- Growth potential based on sales ability and results
If you can sell, build relationships, and grow customer accounts, we want to hear from you.
Benefits
Thoroughbred Diesel offers:
- Training program for the right candidate
- Performance-based earning potential
- 401(k) + Profit Share Plan
- Health care plan
- Paid holidays
- Vacation and PTO
- Employee parts pricing
- Company apparel
About Thoroughbred Diesel
Thoroughbred Diesel is a leading diesel performance and replacement parts retailer based in Winchester, Kentucky. We serve customers across the country with quality products, knowledgeable support, and fast service.
Our Wholesale team plays a key role in supporting shops, resellers, and business customers who need reliable parts support and a sales team they can trust.
Apply Today
If you are outgoing, motivated, competitive, and ready to build a sales career in a specialized industry, apply today.
Diesel experience is helpful.
Sales ability, personality, and drive are required.
Pay: $18.00 - $22.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- Please describe your level of familiarity with diesel trucks, diesel engines, or any automotive background you may have. Include specific platforms (Cummins, Duramax, Powerstroke, etc.), hands-on experience, or professional sales experience related to the automotive industry.
Education:
- High school or equivalent (Preferred)
Experience:
- B2B sales: 2 years (Preferred)
- Sales: 2 years (Preferred)
Language:
Ability to Commute:
- Winchester, KY 40391 (Required)
Work Location: In person
