Home Matters Caregiving | Orange Coast (Coastal Orange County, CA)
Full-Time | Hybrid | $60,000 Base + Uncapped Performance Bonuses
!! REQUIREMENT: Prior Home Care Experience Is Mandatory
Candidates must have a minimum of 2 years of direct experience in private duty / non-medical home care business development, sales, or marketing. Applications without verified home care experience will not be reviewed — no exceptions.
California HCA Registration familiarity is a strong plus.
Why Join Home Matters Caregiving?
If you're an experienced home care Business Development professional who enjoys building referral relationships, growing a territory, and being rewarded for your results, this is an opportunity to help build one of Coastal Orange County's premier private-pay home care agencies.
You'll have the opportunity to build lasting referral relationships and make a visible impact on the growth of a locally owned agency where your contributions are recognized.
You'll have the freedom to build your own territory while being supported by experienced ownership, Nurse-Guided Care, and AI-powered wellness technology that helps differentiate us from traditional home care agencies.
About Home Matters Caregiving
Home Matters Caregiving is a premium, non-medical home care provider growing rapidly across the Orange Coast market. We don't just provide care — we deliver a Nurse-Guided, Technology-Driven experience that sets us apart in one of the most competitive home care markets in the country.
Orange County's coastal communities are home to a wealthy, aging population with high expectations for care quality. Families here want a trusted partner — and we are building the team to be exactly that. We're looking for a seasoned community liaison who already knows this industry, owns their referral relationships, and is ready to hit the ground running.
What Makes This Opportunity Different?
- Build your own book of business.
- Uncapped performance bonuses that reward long-term relationship building.
- Premium private-pay territory throughout Coastal Orange County.
- Nurse-Guided Care combined with AI-powered wellness monitoring that gives referral partners and families a truly differentiated home care experience.
- Small, entrepreneurial team where your contributions directly shape the future of the company.
Why This Role?
- A premium market. Newport Beach, Huntington Beach, Laguna Beach — private-pay clients with high expectations and strong loyalty to agencies that earn their trust.
- Referral-rich territory. Hoag Hospital, Mission Hospital, and dozens of assisted living communities across coastal OC create a deep, established referral ecosystem.
- A brand worth talking about. Nurse-Guided Care gives you a differentiated story that resonates with healthcare professionals.
- Uncapped performance bonuses. Earn bonuses for retained client starts, referral source growth, and quarterly territory performance. The more relationships you build, the greater your earning potential.
- Clinical support behind you. You're never selling alone — our nursing leadership team backs every conversation you have with referral partners.
What You'll Do
- Referral Development Build and maintain a robust referral pipeline through hospital discharge planners at Hoag and Mission Hospital, skilled nursing facilities, assisted living communities, physicians, and geriatric care managers across coastal Orange County — consistently generating qualified client starts and referral source growth.
- Relationship Management Turn cold contacts into long-term referral partners through consistent follow-up, community presence, and trust built over time.
- Strategic Planning Develop and execute a data-driven 90-day territory growth plan. Track activity, measure results, and adjust strategy based on what's working.
- Family Intake Support Assist with initial family consultations and help ensure warm, confident starts of care.
- Community Presence Represent Home Matters at local senior expos, health fairs, and community events throughout Newport Beach, Huntington Beach, Costa Mesa, Laguna Beach, Dana Point, and surrounding coastal communities.
Who You Are
- 2+ years in Home Care sales, marketing, or business development (private duty/non-medical — non-negotiable)
- Deep understanding of the California referral landscape, payer dynamics, and private-pay home care
- Proven track record of territory growth and consistent referral generation in a competitive market
- Existing relationships with OC hospital discharge planners, SNFs, or assisted living communities is a major plus
- Self-starter who takes initiative, builds momentum, and consistently follows through without requiring constant direction.
- Highly organized with strong follow-through and consistent CRM documentation.
- Empathetic and persuasive — you build trust quickly with healthcare professionals and families alike
- Comfortable with CRM platforms (Salesforce, HubSpot, or similar) and Microsoft Office
- Polished, professional, and reliable in every interaction
- Valid CA driver's license and reliable transportation required
Compensation & Benefits
- Base salary
- Uncapped performance bonus opportunities tied directly to retained client starts, referral source development, and territory growth
- Client start bonus — tiered by weekly hours, paid after 30 consecutive days of active care
- Referral source growth bonus — earned as new referral sources generate billed revenue milestones
- Quarterly territory growth bonus — based on total retained client starts per quarter
- Health insurance (medical, dental, and vision eligibility)
- 401(k)
- Paid time off
- Mileage reimbursement
What Success Looks Like
- Build trusted relationships with hospitals, assisted living communities, physicians, hospice providers, and senior living professionals.
- Become the preferred home care resource within your assigned territory.
- Consistently generate new retained client starts through relationship-based business development.
- Help establish Home Matters Caregiving as a trusted leader in Coastal Orange County.
Home Matters Caregiving is an equal opportunity employer. We are committed to building a team that reflects the diverse communities of Orange County.
Pay: From $60,000.00 per year
Benefits:
- 401(k)
- Health insurance
- Paid time off
- Travel reimbursement
Work Location: In person
