As a Marketing Content Specialist at National Lift Truck, you will play a key role in supporting and scaling marketing efforts across multiple locations and business lines within our growing business-to-business (B2B) material handling equipment rental, sales, and service company.
This is a hands-on, high-impact position where you’ll work directly with the Marketing Manager to develop and execute print, digital, and content-driven marketing initiatives that support the sales funnel, strengthen the brand, and communicate value to business audiences.
If you are a self-starter who enjoys both creating and improving, thrives in a collaborative but independent environment, and wants to grow your skills and build your career in marketing, we invite you to join our family-owned company that values hard work, supports your development and encourages long-term growth. Duties & Responsibilities Content Creation (Graphic Design, Photo/Video Capture, Copywriting)
Create engaging B2B content across digital and print (blog posts, case studies, emails, social media posts, website content, articles, product descriptions)
Design marketing materials including brochures, ads, one-pagers, and social graphics
Capture and edit photo/video content from job sites, equipment, and company activity
Conduct industry research and translate technical or industry-specific topics into clear, valuable customer-facing content.
Social Media & Digital Presence
Support and grow company presence across LinkedIn, Facebook, YouTube, and Instagram
Plan, create, and publish organic and paid social content
Monitor engagement and respond to comments/messages
Track performance and share insights to improve reach and lead generation
Website, SEO/GEO & Lead Support
Update website content, product catalog, create landing pages
Support SEO/GEO efforts including keyword research and on-page content updates
Monitor website performance using tools like Google Analytics
Assist with managing inbound leads and website form submissions
Marketing Execution & Coordination
Execute marketing campaigns and projects based on direction provided
Maintain organized content library and marketing assets
Ensure consistency with brand voice, messaging, and visual standards
Assist with trade shows and marketing-related events as needed
Manage branded product inventory and distribution
Support employee engagement initiatives and internal communications
Qualifications & Skills
1-3 years of experience in marketing, content creation, or related field (coursework and internships included)
Bachelor’s degree in marketing, Communication, Business Administration or related field preferred
Strong graphic design and copywriting skills
Photography and video editing skills
Excellent verbal and written communication skills
Self-motivated with the ability to work independently and within a small team environment
Strong organizational and time management skills
B2B experience, or familiarity with equipment rental/material handling industry is a plus
Tools & Experience
Canva, Adobe Creative Suite, or similar design software
Familiarity with social media platforms (Facebook, LinkedIn, YouTube)
Microsoft Office (Excel, Word, Outlook)
Meta Business Suite & Ads Manager experience (a plus)
Google Ads (a plus)
WordPress or similar website platforms (a plus)
Salesforce or other CRM software experience (a plus)
Google Analytics or SEO tools (a plus)
Familiar with AI tools like ChatGPT (a plus)
What Success Looks Like in This Role
Content is accurate, on-brand, and aligned with direction provided
Marketing materials are consistently created and delivered across channels
You become a reliable go-to for executing marketing initiatives
Projects are completed on time with minimal follow-up
Work Environment & Schedule
Company headquarters in Franklin Park, IL
Full-time, Monday – Friday
Office environment connected to the service and rental shop
Occasional local travel to industry events & job sites
Small-team, collaborative work environment
Salary
$50,000-$60,000 annual salary
Benefits
Health insurance
Employer paid dental
Vision insurance
Employer paid life insurance
Voluntary life insurance
401k with pre-tax and Roth contribution options and employer match
Supplemental insurance options through Aflac
Flexible Spending Account (FSA), Health Savings Account (HSA), Health Reimbursement Arrangement (HRA), Dependent Care Accounts
7 Paid Holidays
Profit sharing
Paid time off
Referral program
Similar Job Titles: Marketing Coordinator, Marketing Assistant, Digital Marketing Specialist, B2B Marketing Specialist, Content Marketer, Marketing Associate, Marketing Content Coordinator
