Company: Fihi Nutrition
Location: Remote, with preference for candidates based in Southern California
Job Type: Full-time or substantial part-time commitment
Compensation: Equity-based opportunity; no guaranteed salary at this stage
PLEASE READ BEFORE APPLYING
Fihi Nutrition is an early-stage startup. This position is currently compensated through an equity grant rather than a traditional salary. Equity will be subject to a formal agreement, vesting schedule, and continued service requirements.
ABOUT FIHI NUTRITION
Fihi Nutrition is a California-based functional nutrition company creating premium superfood lattes and nutritional products formulated with thoughtfully selected, clinically studied ingredients.
Our mission is to make science-backed functional nutrition easier to incorporate into everyday life through enjoyable and convenient daily rituals.
We are building a trusted wellness brand centered on education, transparency, product quality, and meaningful customer experiences.
ABOUT THE ROLE
We are looking for a creative, entrepreneurial, and execution-focused Founding Brand Growth Lead to join Fihi Nutrition as an early team member.
This is not a traditional social media management position.
You will work directly with the Founder to develop Fihi Nutrition’s brand presence, create high-quality social media content, create & coordinate user-generated content, build creator partnerships, and grow an engaged wellness community.
Your primary focus will be producing and managing UGC-style videos, brand videos, founder-led content, educational videos, product demonstrations, recipes, customer stories, and behind-the-scenes content.
This role is ideal for someone who wants to help build a consumer wellness brand from the ground up and grow into a future marketing leadership position.
KEY RESPONSIBILITIES
Content Creation
- Create engaging short-form videos for Instagram Reels, TikTok, YouTube Shorts, and Facebook
- Develop UGC-style videos featuring Fihi Nutrition products
- Produce brand videos that communicate our mission, product benefits, ingredients, and founder story
- Film and edit founder-led educational and behind-the-scenes content
- Create product demonstrations, recipes, customer stories, lifestyle videos, and event content
- Write strong hooks, captions, calls to action, and video scripts
- Repurpose content across multiple social media platforms
Content Strategy
- Develop and manage weekly and monthly content calendars
- Research social media trends, audience interests, competitor content, and emerging wellness topics
- Generate creative campaign concepts that build curiosity and customer trust
- Help define and maintain Fihi Nutrition’s brand voice and visual direction
- Create content that balances education, entertainment, storytelling, and product promotion
UGC AND CREATOR PARTNERSHIPS
- Identify and recruit UGC creators, micro-influencers, affiliates, and brand ambassadors
- Communicate campaign requirements and provide creators with clear content briefs
- Coordinate product gifting and creator collaborations
- Review creator content and provide constructive feedback
- Maintain an organized library of approved UGC and brand content
- Build long-term relationships with creators in the wellness, nutrition, fitness, and lifestyle communities
COMMUNITY GROWTH
- Engage with customers and followers through comments and direct messages
- Support community challenges, giveaways, collaborations, and wellness events
- Help turn customers into brand advocates
- Gather customer feedback and communicate useful insights to the Founder
- Support farmers markets, retail activations, content shoots, and local events when appropriate
GROWTH MARKETING
- Monitor content performance and identify opportunities for improvement
- Track metrics including views, reach, engagement, follower growth, website traffic, leads, and conversions
- Test different hooks, formats, offers, messages, and calls to action
- Collaborate on product launches, email campaigns, landing pages, and promotional initiatives
- Recommend new strategies for increasing brand awareness and customer acquisition
EXPECTED OUTPUT
The selected candidate should be prepared to work toward the following monthly content goals:
- 20 to 30 original short-form videos
- Regular UGC-style product videos
- Founder-led educational and behind-the-scenes content
- At least four larger brand or educational campaign concepts
- Ongoing outreach to creators, affiliates, and potential brand ambassadors
- Monthly content performance analysis and recommendations
These expectations may evolve based on business priorities, available resources, and performance insights.
IDEAL CANDIDATE
You may be a strong fit if you:
- Have experience filming and editing short-form social media videos
- Understand Instagram Reels, TikTok, YouTube Shorts, and current content trends
- Can create content that feels authentic rather than overly polished or promotional
- Are comfortable appearing on camera when needed
- Can direct founders, customers, or creators during content production
- Understand storytelling, visual hooks, pacing, captions, and calls to action
- Are passionate about health, wellness, nutrition, fitness, or consumer brands
- Are proactive and comfortable working independently
- Enjoy testing new ideas and learning from performance data
- Want to help build a company rather than simply complete assigned tasks
- Are comfortable working in a fast-moving startup environment with limited resources
PREFERRED QUALIFICATIONS
- Experience creating UGC or content for a wellness, beauty, food, beverage, fitness, or consumer packaged goods brand
- Experience managing brand social media accounts
- Familiarity with Canva, CapCut, Adobe Premiere Pro, Final Cut Pro, or similar tools
- Experience coordinating influencers, affiliates, or brand ambassadors
- Strong written and verbal communication skills
- Basic understanding of email marketing, landing pages, paid social creative, or e-commerce
- Experience with Shopify or consumer product brands is helpful but not required
WHAT SUCCESS LOOKS LIKE
During your first year, you will help Fihi Nutrition:
- Build a consistent and recognizable social media presence
- Develop a reliable pipeline of UGC and brand content
- Increase awareness, engagement, website traffic, and customer acquisition
- Grow an active community of customers, creators, affiliates, and ambassadors
- Create stronger storytelling around our products, ingredients, mission, and founder journey
- Establish a scalable content system that supports future growth
WHY JOIN FIHI NUTRITION?
- Join an early-stage wellness startup as one of its first brand-building team members
- Work directly with the Founder and contribute to major creative and strategic decisions
- Help shape the voice, identity, and future direction of the company
- Build a strong portfolio across UGC, social media, creator marketing, product launches, and consumer brand development
- Gain hands-on experience in functional nutrition, e-commerce, retail, and consumer packaged goods
- Receive equity that aligns your potential upside with the long-term growth of the company
APPLICATION REQUIREMENTS
Please submit:
- Your resume
- A portfolio or examples of videos and social media content you have created
- Links to social media accounts you have managed or grown, when applicable
- A brief introduction explaining why you are interested in Fihi Nutrition
- A description of your availability and weekly time commitment
- Confirmation that you understand this is currently an equity-based opportunity without guaranteed cash compensation
Shortlisted applicants may be asked to complete a brief creative exercise involving content concepts for Fihi Nutrition. Any assignment requiring substantial original work will be discussed with the candidate in advance.
Pay: From $40,000.00 per year
Work Location: Remote
