Marketing Assistant / Coordinator
Location: Easton, Pa
Salary: $50,000 - $60,000 a year
Job Type: Full-time, Direct Hire
Reports To: Director of Marketing
About the Role
In this role, you will work closely with the Director of Marketing to coordinate, execute, and scale marketing efforts across our diverse portfolio of brands.
If you are a self-starter who thrives in a fast-paced environment, can keep projects strictly on schedule, and has a proven track record with paid media campaigns, we want to hear from you.
Key ResponsibilitiesProject Management & Schedule Coordination
- Keep Projects on Track: Coordinate timelines, manage deliverables, and ensure marketing campaigns across all brands launch accurately and on time.
- Asset Management: Update, organize, and maintain our digital asset libraries, price lists, and marketing databases.
- Cross-Functional Support: Act as the administrative backbone of the marketing department, ensuring clear communication between design, sales, and leadership.
Paid Media & Digital Marketing
- Paid Media Coordination: Assist in the execution, monitoring, and optimization of paid media campaigns (social, search, or display) to drive growth and ROI.
- Content & Email Marketing: Create, schedule, and execute email marketing campaigns and digital content designed to improve lead generation and meet business goals.
- Performance Tracking: Run, analyze, and report on key performance indicators (KPIs) for respective brands to guide future marketing decisions.
Creative & Sales Support
- Graphic Design: Create and update sales decks, package renderings, trade show designs, and sales support materials.
- Market Research: Continually identify and recommend new prospective B2B customers, distributors, or digital growth opportunities.
What We Are Looking For (Requirements)
- Experience: 1–3 years of experience in marketing, brand management, or a highly coordinated administrative role.
- Paid Media Savvy: Direct experience assisting with or running paid media campaigns (e.g., Meta Ads, Google Ads, Amazon Ads).
- Master Organizer: Proven experience in project management and schedule coordination; you are someone who loves a checklist and never misses a deadline.
- Design Skills: Proficiency with graphic design tools (e.g., Adobe Creative Suite, Canva) to build high-quality marketing collateral and packaging mockups.
- Analytical Mindset: Comfortable working with data, Excel, and marketing analytics to pull KPI reports.
- Communication: Exceptional written and verbal communication skills, with the ability to manage multiple brand voices.
If you are a marketing professional looking to apply your skills with a growing company we want to hear from you!
#IND000
Pay: $50,000.00 - $60,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- What type of paid ad experience do you have? (google ads, amazon ads, etc.)
Experience:
- B2B marketing: 2 years (Preferred)
- B2C marketing: 2 years (Preferred)
Work Location: In person
