Senior Data Analyst & CRO Specialist
Location: Remote
Reports to: Head of Product, Technology & Ecommerce
Classification: Non-Exempt
About the Role
CPAP.com is looking for an Analyst & CRO Specialist to serve as our core data analyst— the primary owner of reporting, analytics, and data infrastructure across the business, with conversion rate optimization as a key focus area. You'll be the go-to person for "what does the data say," building the dashboards and pipelines the whole company relies on, while also running the CRO testing program end to end. This is a hands-on, data-first role for someone who's equally comfortable modeling data in BigQuery, building a dashboard a non-technical stakeholder can read at a glance, and presenting a test readout to leadership.
What You'll Do
Core Analytics & Reporting
-
Serve as the company's primary data analyst, owning reporting across e-commerce, marketing, product, and operations
-
Build and maintain dashboards; define and standardize metrics so stakeholders across the company are working from the same numbers
-
Own our data pipelines and modeling in BigQuery; understand how data flows in and structure it so it's usable
-
Be the point person for ad hoc data requests and deeper analysis across departments
-
Monitor key business metrics and proactively flag trends or anomalies, not just report on request CRO & Testing
-
Own the CRO testing roadmap: identify opportunities, prioritize by impact, and run A/B and multivariate tests end to end
-
Analyze site funnel, checkout, and PDP performance to find friction points and drop-off
-
Partner with dev and design teams to scope, build, and QA test variants
-
Report on test results with clear recommendations — win, lose, or inconclusive
-
Maintain a testing log and knowledge base so learnings compound over time
What You'll Need
-
4+ years in a data analyst, analytics, or BI role, ideally with e-commerce exposure
-
Strong SQL skills and real experience with data pipelines and data modeling
-
Direct experience with Google BigQuery
-
Comfort owning reporting infrastructure end to end — not just pulling numbers, but deciding how they should be structured and presented
-
Experience using AI tools (Claude, ChatGPT, MCP-based workflows) to accelerate analysis and reporting a plus
-
Experience with A/B testing platforms (Intelligems and/or Shoplift)
-
Experience with Shopify strongly preferred
-
Ability to write a clear test hypothesis and know when a result is actually significant Excellent written and verbal communication — you'll be presenting findings to non-technical stakeholders across the company
Nice to Have
-
Experience with SourceMedium or similar attribution/reporting platforms
-
Experience with PostHog or similar product analytics tools
-
Experience in DTC health, wellness, or medical device e-commerce
-
Familiarity with subscription or bundle purchase flows
-
Basic HTML/CSS for reviewing or lightly editing test variants
