Platform Strategist (Digital Advertising Platforms) - New York
COMPANY
Dandelion, empowered by Know Company, is a digital transformation and licensing Partner for Google, Amazon, The Trade Desk, Yahoo and Vistar marketing platforms, as well as other advertising technology tools. Focused on enhancing clients’ digital marketing maturity, Dandelion delivers strategies that blend platform licensing, consulting, advanced analytics and marketing technology solutions that are unparalleled in the industry. We are currently looking for some incredible additions to our rapidly growing team!
Diversity
We celebrate diversity on our team; our differences are acknowledged, appreciated and respected. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, disability status, veteran status, or other considerations. Please let us know if you require any specific accommodations during the application process.
Hybrid WorkThis role is based in New York or within a 1-hour commute to New York. Dandelion uses a hybrid model, where you are able to work from home, the office, or a combination of both. We actively encourage our team to be empowered and autonomous when choosing a work environment conducive to their own individual performance. All employees must be able to travel to a Dandelion office as necessary at their own expense.
POSITION OVERVIEW:
The Role
The Platform Strategist is a core member of a client pod, partnering closely with the Client Success team, Analytics, and other specialists to drive measurable client outcomes on the platforms that Dandelion licenses.You will be the platform and activation expert within your pod: translating client objectives into platform strategies, enabling clients through training, and ensuring that campaigns are set up, measured, and optimized in line with best practices. This role offers visibility into the full scope of the digital media process across multiple clients and industries, rather than being limited to a narrow or repetitive set of tasks.The ideal candidate brings a solid understanding of digital advertising, ad operations, and media buying, along with a proven track record of hands-on platform work and client training (virtual and in person). Familiarity with a variety of digital ad serving and buying platforms is essential to excel in this role.
Responsibilities
Client & Pod Collaboration
- Serves as the primary platform expert within your pod, partnering with account management and analytics to deliver against shared client goals.
- Acts as a trusted point of contact for digital advertising product questions and troubleshooting, collaborating with internal teams and external partners to resolve issues in a timely and transparent way.
- Participates in regular pod ceremonies/meetings, coming prepared with platform insights, risks, and opportunities tied to client objectives.
Training, Enablement & Subject Matter Expertise
- Delivers an outstanding training experience to clients so they can become their organization’s subject matter experts on the platforms they license through Dandelion Inc.
- Designs and runs training plans and enablement sessions tailored to client maturity levels and roles (from practitioners to C‑suite).
- Stays up to date on the latest features, policies, and trends for the platforms you support and proactively socialize relevant changes with clients and your pod.
Campaign Excellence & Measurement
- Translates business and media objectives into campaign structures, targeting approaches, and measurement frameworks across GMP and other DSPs.
- Partners with analytics and account teams to ensure correct tagging, tracking, and data flows, enabling accurate reporting and meaningful insights.
- Reviews performance to identify optimizations and test ideas that align to client KPIs and the pod’s success metrics.
- Identifies creative opportunities to achieve client performance and maturity objectives, not just short‑term delivery.
Process, Governance & Growth
- Contributes to scope of work definition for platform‑related projects and support associated billing processes.
- Supports internal sales and consulting teams with platform insights that inform proposals, roadmaps, and maturity plans.
- Assists in case study and playbook development, creating benchmarks and repeatable approaches that can be used across pods.
- Supports RFP and pitch deck development as needed, especially where platform strategy and measurement are key differentiators.
- Contributes feedback into pod‑level roles & responsibilities (RACI) and process improvements to make collaboration more efficient and scalable.
- Performs additional tasks and duties as required in a growing, fast‑moving environment.
Qualifications
- 3+ years of hands‑on experience with digital advertising technology platforms, especially:
- Google Marketing Platform (DV360, CM360, SA360)
- Amazon DSP
- TheTradeDesk
- Yahoo
- Vistar
- Deep understanding of the digital advertising ecosystem and how ad serving/buying platforms intersect with analytics, tagging, and measurement.
- Demonstrated experience building and optimizing campaigns and collaborating with analytics or data teams on reporting and insights.
- Strong client‑facing skills with the ability to diagnose gaps, propose feasible solutions, and translate technical concepts for audiences ranging from hands‑on practitioners to senior executives.
- Experience designing and delivering training (virtual and/or in‑person) on media platforms is a strong asset.
- Diploma or degree in a related field is an asset, but equivalent practical experience will be considered.
What We Offer
As a certified Google Sales Partner and Amazon Advertising Partner, Dandelion maintains a highly collaborative working dynamic not only with our teammates and clients, but our valued Partners. In addition to a strong opportunity for learning and growth within Dandelion, we also offer our teammates competitive compensatory advantages including:
- Base compensation ranging from $56K-$80K USD
- Participation in our company profit-sharing program
- Employee share ownership plan opportunities
- Unlimited Vacation (up to 4 weeks at a time)
- Work from Anywhere (up to 4 weeks at a time)
- Access to our excellent health and dental plan
- Flexible work environment
- Provided technology and ongoing compensation to work from home (Laptop/Equipment/Cell/Internet allowance)
- Regular team building events (both online and in person)
To Apply
Please submit your resume and a cover letter addressed to Haley Truong. In your cover letter, tell us about why you want to work with us!
Application Deadline: July 26, 2026
Pay: $56,000.00 - $80,000.00 per year
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
Work Location: Remote
