Position Overview
The Development and Marketing Manager is responsible for development and implementation of strategic marketing plans designed to promote the Museum of Coastal Carolina and the Ingram Planetarium. The incumbent will work closely with other team members to develop tactics that increase attendance, sales and corresponding earned revenue. Additionally, the incumbent will work with the executive director to develop and implement fund-raising strategies designed to increase contributed revenue, including membership.
Requirements
- ·Bachelor’s degree in business, marketing, communication or related field
- A minimum of 2 years of professional experience in a related position
- Excellent writing skills
- Strong skills in use of Microsoft Office products
- Experience with database management
- Some experience with graphic design and website software
- Understanding of social media and ability to adapt to its ever-changing nature
- Knowledge of local media outlets and nuances of paid and earned media
- Experience speaking to groups and media
- Flexible work schedule including some evening and weekend hours
- Creative thinker with ability to lead projects
- Limited travel, drivers license and dependable transportation
- Professional appearance and demeanor – uniform sometimes required
Essential Job Functions
- With the executive director develop and implement strategies for securing grants, sponsorships, corporate and individual gifts
- Responsible for recruiting and acknowledging members and season ticket holders, including renewal appeals
- Take a lead role in fundraising event planning and execution
- With the executive director, create an annual marketing plan and advertising schedule based on approved budget, analysis of market research, surveys, marketing trends and goals for the year
- Responsibilities may include:
o Maintaining relationships with area chambers of commerce, media contacts and other partners and representing the Museum and Planetarium at various engagements
o Encouraging media coverage by writing and submitting press releases
o Maintaining a process to submit events to appropriate websites
o Implement channels for proper internal communication to ensure staff and volunteers have accurate information about events, activities, programs, shows and fundraisers
o Maintaining website along with professional contractor
o Maintain vibrant activity on social media assets
o Production and distribution of e-newsletter and other communications
o With other staff, update and maintain information promoted on main entry signs
o Update and maintain the phone greetings information
o Producing and distributing rack cards, brochures, invitations and flyers
o Develop ads, submit according to specs and timelines
- Monitor brand standards
- Take, record, categorize and maintain digitized photographs for media releases, graphics, etc.
Other Duties
- Manage daily floor operations at the Museum or Planetarium as shift leader as needed
- Assist as needed, coordination of group visitation
- Assist with training volunteers and new hires, particularly it relates to membership sales
- Assist with program events
- Assist with gift-shop operations as needed
Working Conditions
Majority of work is performed in a professional office environment at the museum.
Standing - Alternating
Kneeling-Occasional
Sitting-Alternating
Stooping/Crouching-Occasional
Lifting-Up to 50 pounds
Holding/Grasping-Occasional
Pushing/Pulling-Occasional
Climbing-Not required
Crawling-Infrequent
Keyboarding-Frequent
Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as requested to meet the evolving business needs of the organization.
The Ocean Isle Museum Foundation is an equal opportunity employer and does not discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, or veteran status.
Pay: $18.00 - $22.00 per hour
Work Location: In person
