The Associate, Partner Direct supports the planning and execution of digital media campaigns across key channels including TV, Partnerships, Digital Direct, Paid Social, Programmatic, and Paid Search for a global electronics client. This entry-level role works closely with cross-functional teams including Investment, Strategy, Analytics, and Ad Operations to help bring media plans to life and deliver against client business objectives.
This role is highly executional and thorough, with a focus on learning how media strategy translates into investment decisions, activation, and performance. The Associate will gain exposure to both endemic and non-endemic media partners, supporting campaign execution across highly relevant category environments as well as broader reach channels.
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Support the coordination and execution of integrated media campaigns across channels, including trafficking, timelines, and deliverable management
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Assist in activating media plans across a mix of endemic partners (category-relevant publishers and platforms) and non-endemic partners (broader reach and awareness-driving platforms) to ensure full-funnel coverage
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Partner with internal teams (Media, Creative, Ad Ops, Analytics) to ensure campaigns are launched accurately and run efficiently
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Contribute to the development of media plans, tacticals, and POVs by gathering inputs, organizing details, and ensuring alignment across teams
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Help monitor campaign performance and assist in compiling reporting deliverables, including basic insights and observations
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Support quality assurance of campaign setup and execution to ensure accuracy and alignment with strategy
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Assist in translating media strategy into activation by supporting channel-level execution and partner coordination
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Maintain and track campaign documentation, including flowcharts, timelines, and budget allocations
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Serve as a day-to-day internal point of contact for campaign logistics and status updates
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Collaborate with project management and client service teams to ensure deliverables are met and timelines are adhered to
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Build foundational knowledge of media channels, tools, and processes, including exposure to proprietary systems and industry platforms
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Proactively find opportunities to improve processes, organization, and campaign execution
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0-2 years of digital media planning experience is required
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Strong communication skills both written and verbal and a proficiency in Microsoft Office Suite
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Demonstrated quantitative and analytical skills, but they will embrace a role that requires a mix of art and science
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Experience developing and presenting their thoughts and ideas and ability to speak up with new ideas
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Ability to think critically, analyze everything, and look for unconventional solutions to problems
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Thorough and exceptional organizational skills
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Proficiency with MS Office with intermediate to advanced Excel skills
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Strong organizational skills.
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Excellent written and verbal communication skills.
