POSITION TITLE: MARKETING SPECIALIST
DEPARTMENT: SALES
REPORTS TO: SALES MANAGER – OEM
FLSA STATUS: EXEMPT
SUMMARY OF POSITION:
The Marketing Specialist supports the development and execution of strategic marketing initiatives that enhance brand visibility, generate leads, and drive customer engagement. Working closely with the Sales Managers and cross-functional teams, this role focuses on campaign development, product positioning and content creation.
ESSENTIAL JOB FUNCTION:
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Develop product positioning and messaging that differentiates products in the market
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Web site hosting and manage constant changes and updates
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Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
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Perform research, analyses, and test with a variety of tools to gain insights and shape marketing strategy
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Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels
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Assist in execution of marketing plans to reach audiences through targeted channels
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Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs
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Assist Sales Managers in the development and execution of campaigns, including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement
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Ability to multi-task and continually prioritize tasks to be completed throughout the day.
EDUCATION AND EXPERIENCE REQUIRED:
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Bachelor’s degree (or equivalent experience) in marketing, communications, or related field
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Proficiency with HTML and Adobe Acrobat or equivalent combination of education and experience.
SKILLS AND ABILITIES REQUIRED:
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Establishing and Maintaining Interpersonal Relationships — developing constructive and cooperative working relationships with others, and maintaining them over time.
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Getting Information — observing, receiving, and otherwise obtaining information from all relevant sources.
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Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.
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Communicating with Persons Outside Organization
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Communicating with Supervisors, Peers, or Subordinates — providing information to supervisors, co-workers, and subordinates by e-mail, telephone, or in written form
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Organizing, Planning, and Prioritizing Work — developing specific goals and plans to prioritize, organize, and accomplish your work.
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Performing Administrative Activities — performing day-to-day administrative tasks such as maintaining information files and processing paperwork.
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Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form
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Processing Information — compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
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Interacting with Computers — using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
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Excellent communication skills - verbal and written with the ability to listen attentively
