Position Overview
The Social Media & Marketing Manager will be responsible for planning, creating, and executing
engaging marketing campaigns across multiple platforms. This role requires someone who
understands social media trends, branding, audience engagement, and content strategy —
especially within the dance and entertainment industry.
The ideal candidate is highly creative, self-motivated, detail-oriented, and excited to help elevate
the DECADANCE experience online.
Responsibilities
Social Media Management
● Manage and grow DECADANCE social media accounts including Instagram, TikTok,
Facebook, YouTube, and other emerging platforms
● Create engaging content including reels, stories, graphics, captions, and promotional
posts regularly pertaining to the needs of each platform
● Develop and maintain a monthly content calendar
● Monitor engagement, respond to messages/comments, and build online community
interaction
● Stay current on social media trends, audio trends, hashtags, and platform updates
● Properly incorporating partners into marketing
● Bring creative ideas forward to expand the brand regularly
●
Marketing & Brand Strategy
● Plan and execute digital marketing campaigns for regional events, nationals, convetnion
and faces of DECA, registration launches, and special promotions (In Studio)
● Assist with branding consistency across all digital platforms
● Create email marketing campaigns and promotional graphics
● Coordinate studio outreach and promotional partnerships
● Help increase brand awareness, event attendance, and customer engagement
● Set up meetings with potential partnerships to expand reach and provide awards
● Newsletter construction/sending
Content & Creative
● Edit short-form videos and promotional content
● Collaborate with photographers, videographers, and event staff to gather event content
● Organize and maintain digital media assets
● Create graphics for advertisements, schedules, announcements, and event promotions
● Creation of email copy to be sent by other employees
Analytics & Reporting
● Track social media growth and campaign performance
● Analyze engagement metrics and recommend strategy improvements
● Provide monthly performance reports and insights
Qualifications
● Experience managing social media accounts for a brand, company, studio, or
entertainment organization
● Backed by education in Business/Marketing
● Strong understanding of Instagram, TikTok, Facebook, and current digital marketing
trends
● Proficiency in Canva, CapCut, or similar editing/design tools
● Strong writing and communication skills
● Ability to work independently and meet deadlines
● Organized with strong attention to detail
● Passion for dance, entertainment, or live events preferred
Preferred Skills
● Experience in the dance industry
● Basic photography/video editing skills
● Email marketing experience (Mailchimp, Constant Contact, etc.)
● Knowledge of Meta Ads and social media advertising
● Experience with event marketing
Schedule & Travel
● Flexible remote schedule up to 40 hrs per week (can be part time or full time)
● Some evening/weekend availability during competition season
● Occasional travel to events-2-3 events onsite as routine monitor
● One marketing event
● On Site for nationals
Goals of the Position
● Grow social media following
● Grow partnerships
● Grow annual incoming revenue
Pay: From $30,000.00 per year
Work Location: Hybrid remote in Hillsborough, NJ 08844
