Summary
The Junior Copywriter is responsible for supporting the creation, editing, and proofreading of engaging content across multiple marketing channels. This teammate assists in developing guest-focused messaging for digital and print communications, including Buckle.com content, email campaigns, social media, promotional materials, and in-store signage. The teammate in this role works closely with cross-functional teams to ensure content aligns with Buckle brand standards, maintains a consistent voice, and supports overall marketing objectives. This teammate will demonstrate excellent writing skills, attention to detail, a willingness to learn, and a passion for storytelling.
Essential Duties and Responsibilities
This description intends to describe the general nature and level of work performed by Teammates assigned to this job. It is not intended to include all duties, responsibilities, and qualifications. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Content Creation and Copywriting
- Assist with writing and updating marketing copy across various channels, including email, social media, Buckle.com content, in-store signage, and promotional campaigns.
- Support the development of seasonal, evergreen, and brand-related marketing materials that engage guests and promote Buckle initiatives.
- Contribute ideas for creative content that helps inform and connect with target audiences.
Content Editing and Proofreading
- Review, edit, and proofread content to ensure accuracy, consistency, and adherence to Buckle brand guidelines.
- Help maintain high-quality, error-free content across marketing and communication materials.
- Assist with updating existing content and making revisions based on feedback.
Brand and Marketing Support
- Follow established brand standards across all guest-facing communications.
- Support marketing team efforts by helping ensure messaging is consistent across multiple channels and campaigns.
- Assist with content updates for loyalty programs, promotional offers, and guest communications.
Cross-Functional Collaboration
- Work with teammates across departments to gather information and support content development projects.
- Collaborate with various stakeholders to help create and refine marketing materials.
- Participate in content reviews and contribute to team discussions and brainstorming sessions.
Digital Content and Research
- Conduct research to gather information and support the creation of engaging and informative content.
- Assist with implementing basic SEO best practices to improve digital content performance.
- Help organize and manage content resources to support ongoing marketing initiatives.
General
- Fulfill mission statement by performing job duties with a high level of customer service while contributing to a positive team spirit.
- Special projects and other duties as assigned.
Supervisory Responsibilities
This job has no supervisory responsibilities.
Education and/or Experience
- Bachelor's degree in Marketing, Communications, English, Journalism, Public Relations, Creative Writing, or a related field and one to three years’ experience; or an equivalent combination of education and experience.
- Strong written, editing, and proofreading skills with exceptional attention to detail.
- Ability to communicate effectively and collaborate with teammates across multiple departments.
- Basic understanding of digital marketing and social media platforms.
- Proficiency with Microsoft Office Suite or Google Workspace applications.
Key Competencies
- Internship, freelance, campus, volunteer, or project-based experience involving writing, editing, content creation, marketing, communications, or social media.
- Familiarity with content management systems (CMS), email marketing platforms, or social media management tools.
- Basic knowledge of SEO principles and digital content best practices.
- Portfolio or writing samples demonstrating strong writing, editing, and storytelling abilities.
- Experience balancing multiple projects and meeting deadlines in a fast-paced environment.
Physical Demands
The physical demands described here are representative of those that must be met by a Teammate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the Teammate is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The Teammate is occasionally required to stand; walk; reach with hands and arms and stoop, kneel, crouch, or crawl. The Teammate must frequently lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Ability to operate a motor vehicle and complete errands based on business needs.
Work Environment
While performing the duties of this job, the Teammate regularly works in an office setting. The noise level in the work environment is usually moderate.
Equal Employment Opportunity
Buckle is committed to hiring and developing the most qualified Teammates from the available workforce in the communities we serve.
Equal employment opportunity has been, and will continue to be, a fundamental principle at Buckle, where employment is based upon personal capabilities and qualifications without discrimination and retaliation because of veteran status, uniformed service member status, race, color, national origin or ancestry, creed, religion, sex, sexual orientation, gender identity or expression, age, pregnancy (including childbirth, lactation, and related medical conditions), national origin or ancestry, physical or mental disability, genetic information (including characteristics and testing), or any other protected characteristic as established by applicable local, state, or federal law. For state specific information, refer to the Teammate Center.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
