The Sales and Marketing Director is responsible for building relationships with families of prospective residents, with professional referral sources, and with the residents. The Sales and Marketing Director will work closely with team and is responsible for all phases of the sales and marketing process to ensure that the community achieves and maintains its budgeted occupancy and revenue growth.
Essential Responsibilities:
- Assist in the development of an overview of the community’s marketing programs by working, overseeing, or observing all community marketing efforts.
- Schedule, organize and conduct tours.
- Responds and follow-up with all inquiries in a timely manner.
- Develop and maintain a good working relationship with professional providers of care.
- Manage move-ins and move-outs to achieve maximum revenue.
- Works closely with the Executive Director and the community team in the development and implementation of the quarterly marketing plan and competitive analysis.
- Meet all expectations of occupancy and budget.
- Plan and implement special events which prospects attend.
- Update and manage the community’s Social Media platforms.
- Develop and provide an effective training program.
Required Knowledge, Skills, and Abilities:
- Have strong organizational skills as well as the ability to follow-up, detail-oriented, ability to multi-task; prioritize projects and objectives while meeting deadlines.
- Have proficient computer skills utilizing Microsoft Office, Excel, and Adobe.
- Have strong customer service skills.
Education and Experience:
- Bachelor’s Degree in Marketing or Business.
- Minimum of 2 years experience as Marketing Director or other position closely related to this field, preferably with a hospital or senior living community.
- Have at least two years of previous experience in marketing with a proven effective sales and/or leasing history.
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
