The Supervisor, Product Marketing is responsible for developing and executing the marketing plan for the assigned product line through managing the product team while interfacing with the LTL Accounting and Logistics, the DeliveryOne Network, Sales Representatives and Client Relationship Managers.
Responsibilities
Product Management
- Create and establish new business processes that streamline the interfaces between the product line, Mansfield business functions, and customers.
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Develop good long term customer relationships, and high customer satisfaction.
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Assist Commercial Sales Representative in engaging prospects and present the product.
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Coordinates with the Commercial Sales Representative to ensure seamless interaction with the customer during customer engagement and onboarding.
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Manages the details of ongoing customer relationships in respect to use of the product.
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Create and maintain product marketing materials, supporting materials, and product training.
- Business development-establish and improve processes to ensure growth and profitability.
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Logistics - Track and report on product licensees and product volumes. Establish and maintain relationships with product vendors.
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Accounting - timely and accurate customer invoicing and carrier payment.
Account Profitability
- Perform inside sales activities, including developing call scripts, inside sales processes, making calls, tracking progress, and closing sales.
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Track market effectively, analyzes profit and loss by customer and customer locations to identify areas for greater product penetration and greater profitability.
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Decides upon and implements strategies to improve customer profitability
Business and Technical Support
- Educates and train internal and external customers to utilize the product.
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Oversee and prioritize dedicated external IT resource to maintain service delivery and enhance user functionality.
- Ensure functionality between the product, Entinuum, and any other Mansfield system.
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Reviews credit and rebill requests and accept or deny as needed.
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Completes new account set-up and change requests as needed to support CRM
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Assists Territory Managers, CRMs and Sales Representative in RFP bid preparation and response.
- Participate (by phone or in person) in New Customer Implementation Meetings with customers.
Departmental Leadership
- Develop clear vision, goals, and objectives for the department that support company goals and objectives.
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Develop a clear strategy to keep team members focused on high performance throughout the year.
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Implement strategies for the department to examine and improve key processes used every day.
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Develop clear departmental strategy to achieve measurable and financial goals.
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Provide a regular feedback strategy for the department to evaluate results and make improvements through a weekly status report
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Create and maintain monthly reporting
Coaching and Mentoring
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Develop a coaching strategy for staff to achieve or exceed goals and objectives
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Regularly review performance with staff
- Help staff develop strategies to focus on what is within their control to achieve success
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Celebrate success
- Quickly address performance issues in a constructive manner
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Create positive accountability and follow-up to achieve goals
Other Duties as Assigned
Position Requirements
Formal Education & Certification
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Bachelor Degree in business or related or related work experience
Knowledge & Experience
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Intermediate to expert Excel proficiency and confidence in other Microsoft Suite programs
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At least 3 years’ work experience in product marketing or sales
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Good presentation and formal proposal skills
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Supervisor/management experience a plus
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Experience in developing & managing KPI’s (Key Performance Indicators)
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Experience in rate negotiation
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Knowledge of the logistics and distribution infrastructures associated with the Specialty Product lines
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Petroleum or card services experience a plus
Qualifications & Characteristics
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The ability to resolve customer complaints and vendor issues effectively and efficiently
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The ability to interact confidently with all levels of Senior Management
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Strong organization and time management skills
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Outstanding oral and written communication skills
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Self-starter; self-motivated; sense of urgency; personable; well organized; ability to focus and pay attention to detail
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A strong desire to coach and develop employees
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Ability to lead with a positive attitude
Work Environment
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Hybrid schedule is available once training is completed (3 days in the office, 2 days remote)
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Sitting for extended periods of time
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Dexterity of hands and fingers to operate a computer keyboard, mouse, power tools, and other computer components
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
