Charter Senior Living | Jackson, TN
$65,000 – $70,000/year + Bonus Potential | Full-Time
Charter Senior Living is seeking an energetic and relationship-driven Sales & Marketing Director to lead census development for our Jackson, Tennessee community.
This role is ideal for a professional who thrives in consultative sales — not transactional selling. Families rely on you during important life decisions, and your guidance helps them feel confident choosing a safe, supportive home for their loved one.
Our mission, To Enhance the Human Spirit, guides how we care for residents and how we support our team members. You’ll have the autonomy to build partnerships, host events, and develop referral sources while working alongside a collaborative leadership team.
Conduct tours, discovery meetings, and family consultations
Follow up with prospects using CRM/lead management systems
Convert inquiries into move-ins through relationship-based selling
Maintain and grow occupancy goals
Build relationships with hospitals, rehab centers, physicians, case managers, and local organizations
Represent the community at networking and outreach events
Coordinate professional visits and marketing presentations
Plan open houses, educational events, and community outreach programs
Collaborate with operations and clinical leadership to ensure smooth move-ins
Manage lead tracking, pipeline management, and reporting
Previous senior living, healthcare, or consultative sales experience preferred
Experience in Assisted Living, Memory Care, Home Health, or Hospice sales a plus
Strong closing skills and follow-up discipline
Comfortable working with families in emotional decision-making situations
Organized, self-motivated, and goal-oriented
CRM or lead management system experience preferred
Starting salary $65,000 – $70,000/year
Bonus opportunity tied to occupancy performance
Free medical insurance plan available
Medical, dental & vision benefits
Paid training, PTO & holiday pay
Referral bonus program
Career growth opportunities
Stable leadership and supportive team environment
You are not just selling apartments — you are helping families find peace of mind and seniors find belonging.
If you’re passionate about senior living sales and want a role where relationships matter more than quotas, we’d love to meet you.
Qualified candidates will be contacted promptly.
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