Overview
Are you passionate about crafting compelling stories and engaging audiences across digital platforms? Do you thrive in a dynamic environment where creativity meets strategic thinking? We are seeking an energetic and detail-oriented Social Media and Marketing Manager to lead our online presence, elevate brand awareness, and drive impactful marketing campaigns. This role offers an exciting opportunity to shape our digital voice, analyze performance metrics, and foster meaningful relationships with our community. If you're ready to make a tangible difference through innovative content creation and strategic marketing initiatives, this position is perfect for you!
Responsibilities
- Develop and execute comprehensive social media strategies across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok, to increase brand visibility and engagement.
- Create captivating content—ranging from written posts and blogs to graphic designs, videos, and photography—that aligns with brand voice and marketing goals.
- Manage social media calendars, schedule posts using tools like Hootsuite or Buffer, and ensure consistent messaging across channels.
- Monitor social listening tools to track brand mentions, industry trends, and customer feedback; respond promptly to inquiries and comments to foster community engagement.
- Analyze social media analytics and marketing performance data using Google Analytics, web analytics tools, and media performance dashboards to optimize campaigns.
- Implement SEO best practices and keyword research techniques to enhance content discoverability online.
- Coordinate with public relations teams for media outreach, press releases, and reputation management efforts.
- Oversee paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and ROI.
- Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) for media editing and visual content development.
- Track digital marketing performance metrics regularly; prepare reports highlighting key insights for continuous improvement.
- Maintain strong relationship management with influencers, partners, media outlets, and internal teams to support brand growth.
Requirements
- Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
- Proficiency in social media platforms’ management tools such as Hootsuite or Buffer; experience with scheduling content effectively.
- Skilled in content creation—including writing engaging posts, designing graphics with Adobe Photoshop/Illustrator, and editing videos using media editing tools.
- Deep understanding of social media analytics tools like Google Analytics and platform-specific insights for data-driven decision making.
- Knowledge of SEO principles, keyword research techniques, and digital marketing best practices.
- Experience with paid advertising campaigns on Facebook Advertising or similar platforms; ability to optimize ad spend for maximum impact.
- Strong communication skills with the ability to craft clear messages tailored to diverse audiences.
- Ability to monitor digital marketing performance metrics continuously; adept at analyzing data for actionable insights.
- Familiarity with public relations strategies and relationship management within the digital space.
- Creative mindset combined with excellent proofreading skills to ensure high-quality content output.
- Bachelor’s degree in Marketing, Communications or related field preferred; relevant certifications are a plus.
Join us as a Social Media and Marketing Manager if you're eager to energize our brand’s online presence through innovative strategies! Bring your passion for digital storytelling combined with analytical prowess—help us connect authentically with our community while driving measurable results!
Pay: $18.00 - $23.00 per hour
Work Location: In person
