Tell Our Story. Grow Our Community. Inspire More Life.
At Orangetheory Fitness Middletown, we believe every workout tells a story—and every member deserves to have their victories celebrated.
We're looking for a creative, energetic, and people-focused Part-Time Social Media & Community Coordinator to help bring our studio to life online and throughout the Middletown community.
This role is perfect for someone who loves creating engaging content, enjoys meeting new people, and has a passion for fitness, storytelling, and social media. You'll capture the energy of our studio, celebrate our members, support community events, and help grow the Orangetheory Fitness brand locally.
Whether it's filming an exciting workout, highlighting a member transformation, organizing a community event, or creating the next viral Reel, you'll help showcase what makes Orangetheory Fitness Middletown special.
What You'll Do
Create Engaging Social Media Content
- Capture photos and videos during classes and studio events.
- Create engaging Instagram Reels, Stories, Facebook posts, and other social media content.
- Showcase member success stories, milestones, coach spotlights, and studio culture.
- Edit short-form videos using mobile editing applications.
- Maintain a consistent content calendar aligned with studio goals and promotions.
- Collaborate with studio leadership on monthly marketing campaigns.
Grow Our Community
- Attend and support local community events.
- Help coordinate grassroots marketing campaigns.
- Assist with organizing member appreciation events, challenges, charity workouts, and grand opening activities.
- Build relationships with local businesses and community organizations.
- Capture content during community partnerships and special events.
Engage Our Members
- Celebrate birthdays, milestones, personal records, anniversaries, and transformation stories.
- Respond to social media comments and messages professionally and promptly.
- Encourage member participation in studio events and social campaigns.
- Help create an online community that reflects the welcoming culture of our studio.
Support Marketing Initiatives
- Assist with promotional campaigns and seasonal marketing initiatives.
- Create flyers, digital graphics, and promotional materials using Canva or similar design tools.
- Monitor social media trends and recommend creative content ideas.
- Track content performance and suggest improvements based on engagement.
What We're Looking For
We're looking for someone who is:
- Passionate about health, fitness, and community.
- Comfortable being behind the camera—and occasionally in front of it.
- Creative, organized, and full of new ideas.
- Friendly, outgoing, and enjoys meeting people.
- Self-motivated and able to manage multiple projects.
- Detail-oriented with excellent communication skills.
- Excited to help build a brand from the ground up.
Preferred Qualifications
- Experience managing Instagram, Facebook, and TikTok accounts.
- Experience creating short-form video content and Reels.
- Familiarity with Canva, CapCut, Adobe Express, or similar creative tools.
- Photography or videography experience is a plus.
- Marketing, communications, journalism, public relations, or social media experience preferred.
- Fitness industry experience is a bonus but not required.
Schedule
- Part-Time (10–20 hours per week)
- Flexible schedule
- Some evenings and weekends required for community events and content creation
- Ability to attend key studio events, member appreciation activities, and promotional campaigns
Compensation & Benefits
- Competitive hourly pay
- Complimentary Orangetheory Premier Membership
- Flexible scheduling
- Employee discounts on retail merchandise
- Opportunities for professional growth and development
- The chance to help launch and grow a brand-new Orangetheory Fitness studio from day one
Why Join Orangetheory Fitness Middletown?
We're not just opening another fitness studio—we're building a community where people feel supported, challenged, and inspired every day.
As our Social Media & Community Coordinator, you'll play a key role in telling our story, celebrating our members, and helping make Orangetheory Fitness Middletown the most recognized and engaged fitness community in the area.
If you're creative, passionate, and ready to make an impact, we'd love to hear from you.
Tell Our Story. Build Our Community. Inspire More Life.
Pay: $15.00 per hour
Benefits:
- Employee discount
- Flexible schedule
Work Location: In person
