Position Overview
The Referral Producer Marketer is responsible for generating new client admissions by building, nurturing, and managing a robust network of professional community referral sources. This is a high-volume, field-heavy role that requires strategic daily routing, strong emotional intelligence, and aggressive pursuit of business targets. The ideal candidate transforms the agency from a passive service into a preferred regional provider.
Key Responsibilities
Business Development & Referral Management
- Execute heavy field outreach, conducting 10–12 face-to-face visits daily with potential referral sources.
- Build an active lead pipeline from senior living facilities, skilled nursing centers (SNFs), hospitals, and case managers.
- Diversify referral streams by securing partnerships with elder law attorneys, wealth advisors, and estate planners.
- Manage the referral cycle directly from the initial business lead to the formal hand-off for client intake.
Strategy & Territory Accountability
- Pre-plan weekly routing schedules to maximize geographic cost-effectiveness and account touchpoints.
- Maintain detailed CRM logs (e.g., HubSpot, Zoho) tracking daily visits, notes, and individual account metrics.
- Analyze competitor patterns and broader market trends to consistently refine local sales strategies.
- Deliver educational presentations or clinical \"in-services\" to healthcare partners showcasing agency value.
Relationship & Community Engagement
- Represent the agency at regional healthcare forums, networking groups, senior centers, and chamber events.
- Provide immediate issue resolution for discharging partners to establish the agency as a dependable problem-solver.
- Gather and share outcome data back to referral sources to prove the efficacy of care and secure repeat business.
Requirements & Qualifications
Experience & Education
- Sales Background: Minimum of 2+ years of outside sales experience, specifically in home care, hospice, or senior healthcare.
- Established Network: A provable, active book of business or existing relationships with local healthcare discharge partners.
- Education: Bachelor’s degree in Marketing, Business Administration, or Healthcare Administration preferred (or equivalent field experience).
- Mobility: A valid driver’s license, a clean driving record, and a reliable vehicle for 80%+ daily local travel.
Core Competencies & Skills
- CRM & Tech Proficiency: Mastery of sales tracking systems and electronic medical records (EMR) software.
- Persuasive Communication: Superior verbal, written, and public presentation skills.
- Autonomy: High energy, self-driven work ethic, and comfort working independently with loose supervision.
- Regulatory Compliance: Familiarity with healthcare marketing rules, including Anti-Kickback Statutes and Stark Law.
Performance Indicators (KPIs)
- Weekly Referral Volume: Number of active patient leads generated.
- Field Activity Metrics: Meeting or exceeding the baseline quota of field visits per week.
- Conversion Rate: Total percentage of referrals successfully moved from lead to active client.
- New Account Acquisition: Number of newly opened, recurring referral accounts per quarter.
Marketing Experience is required - 2 years plus.
About Us:
Advantage Senior Care LLC has been serving the Indianapolis community for over a decade, providing exceptional care tailored to the needs of our clients. Our dedicated team is passionate about making a difference in the lives of seniors and creating a supportive and rewarding work environment for all employees.
