Our growing outpatient behavioral health practice in Flint, Michigan is seeking a highly motivated Client Engagement & Growth Specialist to own patient acquisition and help drive practice growth.
This is not a traditional front-desk, marketing coordinator, or administrative position. This is a growth and sales-focused role for someone who enjoys building relationships, creating opportunities, following up with leads, and turning interest into scheduled patients.
Your success will be measured by growth.
You will be responsible for developing referral relationships throughout the community, managing the practice's social media presence, generating new opportunities, and converting both organic and paid leads into patients.
What You'll OwnPatient Acquisition & Lead Conversion
- Respond quickly to new patient inquiries and leads
- Follow up consistently by phone, text, email, and other appropriate channels
- Convert qualified leads into scheduled appointments
- Re-engage prospective patients who previously expressed interest but did not schedule
- Track leads throughout the patient acquisition funnel
- Identify where prospective patients are dropping out and actively work to improve conversion
- Maintain strong follow-up until a lead schedules, declines, or is determined not to be appropriate for the practice
Referral Development & Community Outreach
This role requires getting out into the community and developing relationships.
You will:
- Visit physician offices, primary care practices, therapists, counseling centers, hospitals, employers, community organizations, and other potential referral partners
- Educate referral sources about the practice's services and referral process
- Develop relationships with physicians, office managers, clinicians, social workers, discharge planners, and other referral sources
- Consistently follow up with existing and prospective referral partners
- Identify new organizations and providers that could become strong referral partners
- Track referral activity and determine which relationships are actually generating patients
The expectation is not simply to drop off brochures. We want someone who can build relationships that consistently generate referrals.
Social Media & Digital Engagement
You will own the practice's day-to-day social media presence and help turn its digital channels into a patient acquisition tool.
Responsibilities include:
- Manage the practice's social media accounts
- Develop and maintain a consistent posting schedule
- Create engaging educational and promotional content
- Respond to comments, messages, and inquiries
- Promote providers, services, treatment options, and programs
- Identify opportunities to increase local awareness and engagement
- Coordinate with leadership and outside marketing resources on paid campaigns
- Track leads generated through social media and digital campaigns
- Measure which content and campaigns are actually producing appointments
We are less interested in vanity metrics such as followers and likes than we are in engagement, inquiries, appointments, and new patients.
What Success Looks Like
This is a performance-driven position.
Key metrics may include:
- New patient leads generated
- Lead response time
- Lead-to-appointment conversion rate
- New patients scheduled
- Referral relationships established
- Referrals generated from community partners
- Social media inquiries and conversions
- Re-engagement of previously unconverted leads
- Overall contribution to patient volume growth
You should be comfortable working toward goals and being accountable for measurable results.
Who We're Looking For
The right person is:
- Naturally outgoing and comfortable starting conversations
- Persistent without being pushy
- Comfortable making phone calls and following up repeatedly
- Confident walking into medical practices and introducing the organization
- Organized enough to manage multiple relationships and leads simultaneously
- Comfortable using social media professionally
- Able to write and communicate clearly
- Creative about finding new ways to generate business
- Competitive and motivated by performance
- Comfortable having part of their compensation tied directly to results
Experience in healthcare, behavioral health, medical sales, business development, recruiting, hospitality sales, patient intake, or another relationship-driven sales environment is preferred, but we are willing to consider someone with the right personality and track record.
Compensation
Modest base salary + uncapped commission
This position is intentionally structured around performance. Strong performers will have the opportunity to meaningfully increase their earnings by helping grow patient volume.
Commission will be tied to clearly defined patient acquisition and growth goals.
To Apply
Please submit your resume along with a brief explanation of why you believe you would be successful in a sales and patient acquisition-focused role.
We are particularly interested in candidates who can demonstrate previous success generating business, converting leads, developing referral relationships, or growing an organization's social media and customer pipeline.
Pay: From $20.00 per hour
Benefits:
Work Location: Hybrid remote in Flint, MI 48553
