General Job Brief:
The Content Writer & Communications Specialist is Arizona Christian University's primary writer, creating clear, compelling content that advances enrollment, fundraising, and institutional marketing. This position develops clear, compelling written content for prospective students, donors, alumni, parents, and other key audiences through email campaigns, websites, landing pages, publications, donor communications, recruitment materials, and other marketing channels.
The Content Writer & Communications Specialist serves as a writing and editorial resource to departments and leaders across the University, translating departmental objectives, institutional priorities, and subject-matter expertise into clear, compelling, and audience-appropriate communications. The position manages assigned content projects from initial request through final delivery and works collaboratively with internal clients to ensure that communications effectively accomplish their intended purpose.
Working closely with Enrollment, Advancement, University leadership, and departments across campus, the Content Writer & Communications Specialist identifies meaningful stories and translates institutional priorities, departmental objectives, and subject-matter expertise into engaging communications that support ACU's mission, strengthen the University's voice, and inspire action.
This role also requires a comprehensive understanding of and commitment to the unique Christian mission and vision of ACU to Transform Culture with Truth, and the ability to advance that mission and vision through the performance of its duties, including person-to-person mentorship and discipleship.
Typical Duties:
Enrollment Marketing Communications:
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Develop persuasive copy for enrollment email campaigns, automated communication flows, websites, and landing pages.
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Write high-converting landing pages for undergraduate, graduate, online, and special enrollment initiatives.
- Create program-specific messaging that clearly communicates academic distinctives and career outcomes.
- Collaborate with the Digital Advertising Specialist to develop advertising messaging for paid campaigns.
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Collaborate with the Multimedia & Social Content Producer to develop messaging for social campaigns.
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Create brochures, postcards, event invitations, and enrollment collateral.
- Collaborate with admissions leadership to optimize communications throughout the enrollment funnel.
- Develop persuasive written content for enrollment campaigns designed to increase inquiries, applications, campus visits, deposits, and enrollment, based on priorities and direction established by enrollment leadership.
Advancement Communications:
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Develop written content and collateral supporting planned giving, comprehensive campaigns, annual giving, scholarships, and other Advancement initiatives.
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Develop stewardship communications that strengthen donor relationships.
- Write feature articles and success stories for Firestorm Flash (monthly newsletter).
- Write articles and alumni profiles for Ablaze magazine.
- Develop invitations, event messaging, and follow-up communications for Advancement events.
- Other duties as assigned.
Storytelling and Editorial Content:
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Identify compelling stories that demonstrate the University's mission and influence.
- Conduct interviews with students, alumni, faculty, staff, donors, trustees, and community partners.
- Write student success stories, faculty profiles, alumni spotlights, donor features, and institutional news articles.
- Translate complex academic programs and institutional initiatives into engaging, accessible content.
- Ensure all written content accurately reflects the University's biblical worldview and institutional priorities.
- Maintain consistent voice, tone, grammar, style, and brand standards across all communications.
- Assist with written projects for multimedia.
Editing and Content Production:
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Maintain and contribute to editorial calendars supporting enrollment, advancement, and institutional communications priorities, in collaboration with the Associate Provost and other senior leaders.
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Manage assigned writing projects from initial request through research, drafting, revision, approval, and final delivery.
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Repurpose long-form content across multiple communication channels.
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Adapt written content for different audiences, communication channels, and stages of the enrollment, advancement, and engagement processes.
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Review and edit written materials for clarity, consistency, grammar, and brand voice.
Collaboration:
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Work closely with Enrollment, Advancement, the Office of the President, and other departments as needed.
- Serve as a primary writing resource for departments and University leaders by clarifying communication objectives, gathering necessary information, and providing professional writing and editorial expertise to develop polished content that advances established priorities.
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Participate in campaign planning meetings and creative brainstorming sessions.
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Coordinate with designers, photographers, videographers, and digital marketing staff to execute integrated marketing campaigns.
- Support major institutional events, recruitment initiatives, fundraising campaigns, and special projects.
- Perform other duties as assigned.
Other Duties and Responsibilities:
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Completing other duties and tasks with utmost integrity and professionalism, as directed, and not necessarily mentioned in this description, may be asked on a volunteer basis.
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Commitment to the University’s faith statement, mission, and purposes; and an active Christian faith.
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Comfort and familiarity with the practice of praying with and for others, including students, faculty, and fellow University staff.
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The ability to meaningfully support and encourage students, faculty, and staff from a biblical worldview perspective, using relevant and applicable references from the Old and New Testaments and orthodox Christian writings.
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Demonstrated alignment with and enthusiastic support for the Christian Mission and Core Commitments of the University, including signing the University’s Statement of Faith and Core Commitments annually.
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Demonstrate collaboration, confidentiality, schedule flexibility, and integrity in all responsibilities.
Knowledge:
Applicants should demonstrate professional knowledge and experience in:
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Marketing and professional copywriting
- Editorial writing and storytelling
- Email marketing and landing page copy
- Brand messaging and content strategy
- AP Style (or equivalent)
- Familiarity with AI-assisted writing tools
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Higher education and/or advancement marketing principles (preferred)
Education and Experience:
Required:
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Bachelor's degree in Communications, Journalism, English, Marketing, Public Relations, or a related field.
- 2–3 years of professional writing, communications, journalism, marketing, or related experience.
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Demonstrated experience writing persuasive marketing copy and editorial content.
- Exceptional editing and proofreading skills.
- Portfolio demonstrating a wide range of writing styles and formats.
Preferred:
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Experience in higher education marketing or advancement for a conservative Christian or political organization.
- Experience with fundraising or donor communications.
- Experience writing for marketing campaigns.
- Familiarity with CRM systems and email marketing platforms.
- Experience interviewing and developing feature stories.
Abilities and Skills:
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Exceptional writing, editing grammar, punctuation, and proofreading skills.
- Strong interviewing and listening skills.
- Ability to write in multiple voices and for multiple audiences.
- Ability to adapt tone, style, structure, and messaging appropriately for prospective students, parents, donors, alumni, faculty, staff, and other audiences.
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Strong professional judgment, creative problem-solving, and the ability to translate broad objectives into effective written communications
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Strong organizational and project management abilities.
- Ability to prioritize multiple deadlines in a fast-paced environment.
- Collaborative team player with excellent interpersonal communication skills.
- Ability to receive feedback and revise content quickly.
- Strong attention to detail and commitment to excellence.
- Proficiency with Microsoft Office and Google Workspace.
- Familiarity with content management systems and AI-assisted writing tools is preferred.
Physical Requirements:
This position primarily works in an on-campus office environment with frequent interaction across campus departments.
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Ability to sit for extended periods while writing and editing.
- Ability to occasionally attend evening and weekend events.
- Ability to travel locally for interviews, events, and off-campus assignments.
Fair Labor Standards Act:
This position is full-time and exempt from overtime pay provisions under the Federal Fair Labor Standards Act and applicable state laws.
