JOB
The mission of the Colorado Department of Revenue (CDOR) is to become a trusted partner to every Coloradan to help them navigate the complexities of government so they can thrive. We are driven by our values of service, teamwork, accountability, integrity, and respect.
The vision of the department is to empower businesses and individuals through quality customer service, innovation, and collaboration. We celebrate diversity and support an equitable and inclusive culture. We embrace our differences because we believe this brings innovation to our work. For more exciting information about the Department of Revenue, please enjoy this brief video!
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EXAMPLE OF DUTIES The
Lottery's mission is to maximize the proceeds from Lottery game sales to support the Lottery's beneficiaries for the good of all Coloradans. The
Marketing team is responsible for the Colorado Lottery brand and develops, deploys and promotes the portfolio of Scratch and Jackpot games of the Colorado Lottery to maximize proceeds for the people of Colorado.
The interactive Marketing Manager leads the strategy, development, and performance of the Colorado Lottery's digital ecosystem, including the public website and mobile application. This role serves as the primary liaison between marketing, technology, legal, and external vendors to deliver secure, accessible, and high-performing digital platforms. The position oversees digital content, eCommerce initiatives, analytics, vendor contracts, and compliance to enhance player engagement, optimize performance, and support revenue growth.
PRIMARY DUTIES
Program & Area Management:
Lead the development and execution of interactive marketing and communications strategies that support organizational goals, product awareness, and customer engagement across the Lottery's digital channels (website, mobile application, email, SMS and mobile push notifications).
Serve as a interactive advisor and primary point of contact for internal stakeholders, providing guidance on marketing approaches, campaign planning, timelines, and performance measurements.
Direct the planning, launch, and evaluation of interactive marketing campaigns, including audience targeting, messaging strategy, channel selection, and post-campaign analysis.
Present interactive marketing strategies, performance results, and recommendations to leadership and other stakeholders in a clear and actionable manner.
Monitor and analyze complex digital funnels to identify friction points and implement conversion rate optimization (CRO) strategies.
Digital, Interactive & eCommerce Management:-
Manages digital content strategy and execution for websites, mobile applications, email, push notifications and SMS, ensuring messaging is on strategy, consistent, accessible, aligned with brand standards and campaign objectives and KPIs are achieved.
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Lead the administration and continuous improvement of the Lottery's digital and eCommerce systems, including online sales tools, platform integrations, and vendor supported technologies.
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Analyze digital and platform performance metrics to assess effectiveness, identify trends, and recommend data-driven improvements to increase engagement and support revenue growth.
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Ensure all marketing and digital communications comply with applicable laws, regulations, accessibility standards (ADA/WCAG 2.1 AA), and organizational policies.
Fiscal & Contract Management:-
Collaborate with creative agency and external vendors on interactive marketing campaigns and initiatives, ensuring deliverables meet scope, quality, budget, and timeline expectations.
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Oversee interactive marketing-related contracts, budgets, and procurement activities, including participating in RFP processes and monitoring vendor performance.
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Track expenditures in program area and ensure responsible use of funds aligned with program objectives and state procurement policies.
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Collaborate cross-functionally with leadership, legal, information technology, and operations teams to align interactive marketing initiatives with organizational priorities, customer and player needs.
SUPPLEMENTAL INFORMATION
Equity, Diversity, and Inclusion Compliance
The State of Colorado believes that equity, diversity, and inclusion drive our success, and we encourage candidates from all identities, backgrounds, and abilities to apply. The State of Colorado is an equal opportunity employer committed to building inclusive, innovative work environments with employees who reflect our communities and enthusiastically serve them. Therefore, in all aspects of the employment process, we provide employment opportunities to all qualified applicants without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity or expression, pregnancy, medical condition related to pregnancy, creed, ancestry, national origin, marital status, genetic information, or military status (with preference given to military veterans), or any other protected status in accordance with applicable law.
The Colorado Department of Revenue is committed to the full inclusion of all qualified individuals. As part of this commitment, our agency will assist individuals who have a disability with any reasonable accommodation requests related to employment, including completing the application process, interviewing, completing any pre-employment testing, participating in the employee selection process, and/or to perform essential job functions where the requested accommodation does not impose an undue hardship. If you have a disability and require reasonable accommodation to ensure you have a positive experience applying or interviewing for this position, please direct your inquiries to our ADAAA inbox,
[email protected].
We are committed to building work environments that are inclusive and reflect our communities and the diverse talents of all people. We strongly encourage candidates from all backgrounds and abilities to apply.
If not applying online, submit application to:
If you are not able to submit an online application, a paper application is available at this link: PDF State Paper Application(Download PDF reader). Paper applications must be received via email to
[email protected] by the closing date and time of the application period listed on this announcement.
Methods of Appointment:
Appointment to the vacancy or vacancies represented by this announcement is expected to be from the eligible list created. However, at the discretion of the appointing authority, the position(s) may be filled by another method of appointment for a valid articulated business reason.
Step Pay Program:
Per the requirements of the Step Pay Program, any former or current State employee must be paid a rate that is equal to or greater than the appropriate step pay rate within their classification's pay range based on completed years in their current class series.
