Coordinator I (226 Days) -(RTP20260729-044)
Description
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Develop and execute result-driven grassroots marketing campaigns to support district’s student recruitment and retention goals, with emphasis on neighborhood schools.
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Coordinate campaign timelines, project schedules, deliverables, and marketing calendars to ensure projects are completed on time and within scope.
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Lead the creation of year-round district-branded resources and marketing plans for schools.
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Create grassroots marketing strategies targeting parents.
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Develop innovative, out-of-the-box, enrollment-related marketing content for different formats (promotional collateral, brochures, newsletters, social media ads, video ads, and others).
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Manage content and advertisement strategies for grassroots marketing platforms such as Next Door, WhatsApp, and other innovative advertisement channels.
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Coordinate monthly marketing meetings/trainings with school staff.
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Support the development and execution of district-wide marketing events.
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Collaborate with the Communication Services team and other district departments to coordinate community-focused marketing efforts to effectively promote district initiatives.
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Build and maintain effective working relationships with central staff members, principals and campus staff to facilitate marketing campaign efforts.
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Contribute to and collaborate on special projects.
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Conduct market research, analyze audience insights, monitor industry trends, and identify opportunities to improve marketing effectiveness.
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Participate in team planning sessions, brainstorming meetings, and strategic discussions to develop creative solutions that advance district goals.
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Perform all other tasks and duties as assigned.
Qualifications
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Bachelor's degree from an accredited university in a directly related field.
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Three-five years of experience working in professional experience, public relations, marketing or communications.
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Knowledge of and demonstrated ability to develop and implement comprehensive marketing campaigns.
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Knowledge of writing for traditional and non-traditional marketing and media platforms, including innovative, audience-focused content.
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Knowledge of television advertising, digital marketing strategies, branding, advertising, social media, email marketing, web content, and search engine optimization (SEO) best practices.
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Knowledge of current marketing trends, emerging technologies, and audience engagement strategies.
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Excellent written, editing, proofreading, and verbal communication skills.
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Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
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Creative problem-solving and strategic thinking skills.
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Strong attention to detail while maintaining accuracy under tight deadlines.
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Skill in conducting audience research and analyzing data to develop effective marketing strategies that achieve desired outcomes.
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Ability to think creatively while executing data-informed marketing strategies.
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Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
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Ability to prioritize competing assignments while maintaining high-quality work.
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Ability to adapt quickly to changing priorities and organizational needs.
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Ability to communicate effectively with district leadership, campus personnel, community partners, and vendors.
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Ability to demonstrate initiative, innovation, and a commitment to continuous improvement.
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Ability to represent Dallas ISD professionally while supporting the district's mission, vision, and strategic priorities.
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Ability to work effectively with diverse communities and stakeholders.
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Ability to communicate effectively in both English and Spanish is preferred.
Work Locations: Communication Services 9400 N CENTRAL EXPRESSWAY ROOM 910 Dallas 75231
Job: Coordinator I-Communications
Full-time
Minimum Salary: 56,988.00
Median Salary: 69500.00
Job Posting: Aug 19, 2026
