Introduction: A Career at HARMAN Lifestyle
We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.
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Contribute your talents to high-end, esteemed brands like JBL Luxury/Synthesis, Revel, Mark Levinson, and ARCAM
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Help shape HARMAN’s Embedded Audio business by bringing premium audio experiences to third-party products and platforms
About the Role
As the Global Brand Manager, Luxury & Embedded Audio, you will shape, develop, and execute the strategic global positioning and guidelines for HARMAN’s portfolio of luxury audio brands (JBL Luxury/Synthesis, Revel, Mark Levinson, and ARCAM), while also supporting the growth of HARMAN Embedded Audio (HEA) solutions across third-party partner products.
This role requires a seasoned brand and marketing leader with deep experience in luxury and/or professional audio products and B2B marketing. This role will report to the Global Brand Strategy Director and is based in Northridge, CA.
What You Will Do
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Lead global brand positioning, planning, and governance for HARMAN’s luxury audio and embedded audio portfolio by driving market research, strategic planning, and brand standards across B2B and consumer touchpoints
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Lead GTM planning for key luxury and HEA product launches
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Drive brand-led thinking across functions—from product development through marketing
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Oversee regular updates to website content, lead strategic redesigns as needed
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Oversee development of luxury brand creative (campaign key visuals, videos, lifestyle/in-situ photography and more)
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Oversee planning and execution of luxury and HEA trade events
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Develop strategic marketing playbooks for HEA key verticals (mobile, laptop, wearables, furniture, and more)
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Oversee external agencies and vendors, holding them accountable for performance, budget, and quality standards. Lead negotiations and resolve issues to achieve optimal outcomes.
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Use sophisticated analytical thought to interpret business challenges, evaluate campaign results, and present actionable insights. Recommend and implement improvements to products, processes, or services based on data and best practices.
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Communicate difficult concepts clearly and negotiate differing perspectives with senior stakeholders or external partners to drive alignment and adoption of new approaches.
What You Need to Be Successful
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7+ years of experience in brand or marketing management within global or matrixed organizations
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Deep familiarity with luxury audio products (amplifiers, speakers, high-end home theater systems, streamers/DACs), their use cases, sales/distribution channels and target consumers
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Experience with B2B marketing and sell-through activation
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Expertise in brand positioning and cross-functional leadership
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Demonstrated experience in managing complex projects and external vendor relationships
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Ability to work independently and provide guidance in highly complex situations
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Advanced analytical and problem-solving skills, with experience interpreting business challenges and implementing innovative solutions
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Excellent organizational and communication skills, with the ability to clearly convey difficult concepts to diverse audiences
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Hands-on experience with creative development, agency management, and campaign tracking across digital, social, and traditional media channels
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Experience with budget management and performance reporting systems (e.g., Allocadia)
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Strong interpersonal skills and ability to collaborate with regional teams, stakeholders, and vendors globally
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Background in consumer products, technology, or related industries preferred
What We Offer
- Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
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Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
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Extensive training opportunities through our own HARMAN University
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Competitive wellness benefits
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Tuition reimbursement
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“Be Brilliant” employee recognition and rewards program
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An inclusive and diverse work environment that fosters and encourages professional and personal development
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