Job Summary
We are seeking an energetic and strategic Marketing Manager to lead our dynamic marketing initiatives and drive brand growth. In this role, you will develop and execute comprehensive marketing strategies that enhance visibility, engagement, and conversion across multiple channels. Your expertise in digital marketing, content creation, and analytics will be essential to optimize campaigns, increase online presence, and support business objectives. This paid position offers an exciting opportunity to shape innovative marketing solutions in a fast-paced environment.
Responsibilities
- Develop, implement, and oversee integrated marketing campaigns across digital platforms including social media, email, SEM (Search Engine Marketing), and display advertising.
- Manage content creation and content management systems to ensure engaging, SEO-optimized content that aligns with brand voice and target audience needs.
- Utilize SEO tools and keyword research techniques to improve organic search rankings and increase website traffic.
- Conduct conversion optimization efforts by analyzing user behavior data with Google Analytics and other analytics tools to enhance campaign performance.
- Manage social media marketing strategies on platforms such as Facebook, Instagram, LinkedIn, and Twitter to grow followers and engagement.
- Coordinate with creative teams using Adobe Creative Suite (Photoshop, Illustrator) for graphic design projects that support marketing initiatives.
- Optimize paid advertising campaigns through Google Ads (formerly Google AdWords), Facebook Advertising, and other performance marketing channels to maximize ROI.
- Implement marketing automation tools to streamline email marketing campaigns and nurture leads effectively.
- Collaborate with sales teams on B2B marketing strategies to generate leads and strengthen client relationships.
- Monitor campaign results through analytics dashboards; prepare reports highlighting key insights and areas for improvement.
Requirements
- Proven experience in digital marketing with a strong understanding of SEO, SEM, social media management, and content creation.
- Proficiency in SEO tools, Google Analytics, Google Ads, Facebook Advertising, Google AdWords, and marketing automation platforms.
- Skilled in graphic design using Adobe Photoshop, Adobe Creative Suite applications, as well as content management systems like WordPress.
- Knowledge of HTML, CSS, JavaScript, SQL is preferred for website optimization and technical troubleshooting.
- Strong copywriting skills for creating compelling content tailored for diverse audiences across multiple channels.
- Experience in e-commerce environments or performance marketing is highly desirable.
- Ability to analyze data effectively using analytics tools to inform strategic decisions.
- Excellent project management skills with the ability to coordinate multiple campaigns simultaneously while meeting deadlines.
- A proactive team player with a passion for innovative digital marketing solutions who thrives in a fast-paced environment. Join us to lead impactful marketing initiatives that elevate our brand presence! We are dedicated to fostering a vibrant workplace where your creativity and expertise can truly shine—making a difference every day through innovative digital strategies!
Pay: $63,702.53 - $76,717.02 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Parental leave
- Tuition reimbursement
Work Location: Hybrid remote in Atlanta, GA 30306
