Chief Marketing Officer (CMO)
Location: Los Altos, CA
Industry: Boutique Construction Firm
Employment Type: Full-Time
Seniority Level: Executive
Compensation: Competitive base + performance incentives
Opportunity for Promotion: Yes — based on performance and results
About Us
We’re a fast-growing boutique construction company based in the Peninsula, known for our high-quality craftsmanship, detail-oriented approach, and personalized client experiences. As we scale, we’re looking for a strategic, hands-on Chief Marketing Officer (CMO) to lead our marketing efforts, elevate our brand presence, and consistently drive high-quality leads.
Role Overview
This is not a traditional CMO role. We’re looking for a strategic executor who’s fluent in GEO-targeted content strategy, Reddit marketing, and hyper-local lead generation. The ideal candidate is both technical and creative—able to drive local visibility, tap into niche online communities, and scale lead acquisition using modern, AI-enhanced marketing tools.
Responsibilities
- GEO-Targeted SEO & Content
- Craft and implement GEO-optimized copy and local SEO strategies to dominate regional search results.
- Own and enhance all local search listings, map rankings, and NAP consistency across platforms.
- Reddit Strategy & Community Engagement
- Lead the company’s Reddit presence, including organic engagement, subreddit management, and discussion-based lead generation.
- Create Reddit-specific content and campaigns targeting homeowners, DIY enthusiasts, and design-savvy audiences.
- Lead Generation
- Manage lead sources like Yelp, Houzz, Angi, Google Local Services, and Thumbtack to maximize qualified inbound traffic.
- Monitor and analyze conversion funnels and adjust campaigns for ROI and scalability.
- Digital & Social Media Marketing
- Oversee paid campaigns on Reddit, Facebook, Instagram, and Google Ads.
- Build and manage Reddit communities and discussions relevant to construction, home improvement, and tech-forward clientele.
- Content & Copywriting
- Expert in creation of compelling blog posts, landing pages, and service descriptions optimized for local search.
- Collaborate with external writers to maintain a consistent, SEO-focused content pipeline.
- Brand Management & Expansion
- Elevate the company’s brand across all customer touchpoints—website, ads, social media, and printed materials.
- Ensure consistent voice, design, and messaging across all marketing materials.
- Team Building & Leadership
- Collaborate closely with the sales and operations teams to align marketing efforts with company goals.
Qualifications
- 5+ years of digital marketing experience, ideally in construction, home services, or a related local service-based business.
- Proven experience in SEO and GEO-targeted copywriting.
- Hands-on experience with Reddit marketing and managing community engagement.
- Familiarity or experience with AI tools in a marketing or content capacity.
- Strong understanding of lead generation platforms like Yelp, Houzz, Angi, etc.
- Data-driven mindset; comfortable tracking KPIs and ROI.
- Excellent communication and copywriting skills.
- Ability to work independently, take initiative, and grow into a larger leadership role.
What We Offer
- A collaborative, entrepreneurial work environment.
- Flexible working hours.
- Competitive salary with performance bonuses.
- Opportunities for advancement based on results — including potential to move into a C-level.
- The chance to shape the future marketing vision of a growing, design-forward construction company in one of the most dynamic markets in the country.
Job Type: Full-time
Pay: Up to $8,236.98 per month
Ability to Commute:
- Los Altos, CA 94022 (Required)
Ability to Relocate:
- Los Altos, CA 94022: Relocate before starting work (Preferred)
Work Location: In person
