Director of Revenue, Leasing & Occupancy Growth

ParkNation
Houston, TX

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Job Details

Full-time
Up to $100,000 a year
7 days ago

Benefits

Health insurance
Dental insurance
401(k)
Paid time off

Qualifications

Operations coordination
B2C
Prospecting
Marketing operations
Process management

Full Job Description

About ParkNation

ParkNation is a mobile home and RV park investment, management, and operating

company with a growing portfolio of manufactured housing and RV communities. We

are focused on creating a better quality of life for our residents while building the best

managed, most profitable mobile home and RV community platform in the country.

We currently operate a portfolio of communities across multiple markets and are

building a more disciplined operating model that combines centralized marketing,

leasing, sales, and data-driven accountability with strong onsite operations. Our

objective is to improve occupancy, strengthen NOI, create clearer accountability, and

build a repeatable operating platform that scales.

To support that effort, ParkNation is building a centralized Revenue / Marketing,

Leasing & Sales division that will own the front end of the resident acquisition process

while working in close coordination with Operations.

Position Summary

The Director of Revenue, Leasing & Occupancy Growth is a portfolio-level revenue

leadership role responsible for building, managing, and improving ParkNation’s

centralized leasing and sales process for consumer / B2C leads and applications

across the portfolio.

This role will own the front end of the resident acquisition process from first inquiry

through approved application, including centralized lead management, call handling,

follow-up, CRM discipline, prospect qualification, appointment coordination, application

management, sales reporting, and occupancy pipeline visibility.

This role is intended to improve lead conversion, reduce missed opportunities,

strengthen leasing discipline, and help increase occupancy by creating a more effective

front-end revenue engine. The Director will work closely with Operations, onsite

managers, and marketing resources to ensure leads are captured, qualified, worked

consistently, and handed off cleanly once an applicant is approved.

This role is not responsible for day-to-day property operations, current resident

management, lease execution, move-in execution, or ongoing site-level operations.

Those responsibilities remain with Operations.

Core Mission of the Role

Build and lead ParkNation’s centralized revenue and leasing engine so that:

 every inbound B2C lead is captured, responded to, and worked consistently

 lead response time, follow-up, and prospect conversion improve across the

portfolio

 approved applications increase and pipeline leakage decreases

 leadership has clear visibility into occupancy bottlenecks, vacancy demand, and

lead performance by community

 the handoff from Revenue to Operations is clean, timely, and well documented

 occupancy growth is supported through a stronger front-end leasing process and

improved lead-to-approval conversion

Role Scope and Boundaries

The Director of Revenue, Leasing & Occupancy Growth owns:

 centralized inbound portfolio B2C leasing and sales lead management

 internet leads, phone leads, text leads, and follow-up

 CRM ownership, pipeline management, and lead accountability

 speed to lead and follow-up discipline

 prospect qualification

 appointment setting and tour coordination

 application management through approved application

 centralized sales scripts, call standards, and leasing process

 leasing / sales reporting and occupancy pipeline visibility

 coordination with marketing on lead quality, campaign performance, and

inventory marketing priorities

 centralized leasing team performance, coaching, and accountability

This role does not own:

 business-to-business sales relationships or transactions

 final pricing approval on homes, including rent-to-own homes

 property operations, maintenance, or rehab execution

 home / site make-ready completion

 lease execution

 resident orientation

 move-in execution

 collections, delinquency management, or current resident operations

 final home / site readiness decisions

This role works in partnership with Operations on:

 accurate inventory availability and marketability

 pricing communication and approved specials

 rent-ready status and timing of home / site availability

 onsite tours and appointment support where needed

 approved application handoff

 move-in readiness visibility

 occupancy bottleneck escalation

Primary Responsibilities

1. Lead ParkNation’s Centralized Revenue / Leasing

Function

Own and manage the centralized portfolio leasing and sales process for B2C leads from

lead capture through approved application, including:

 inbound phone calls

 internet and website leads

 text and email follow-up

 lead nurturing

 appointment setting

 prospect qualification

 application follow-up

 application status tracking

 handoff of approved applicants to Operations

This role will ensure that every lead is captured, worked quickly, followed up

consistently, and moved through the pipeline with urgency and accountability.

2. Build and Manage the Centralized Leasing / Sales

Team

Lead the team responsible for portfolio lead management and front-end leasing

execution, including:

 dedicated leasing / sales agents handling inbound portfolio calls and follow-up

 after-hours and weekend virtual assistant call coverage

 existing property managers or staff with leasing experience who support tours,

local coordination, and lease-close support during the transition period

 future centralized leasing / sales hires as the platform grows

Responsibilities include recruiting, training, coaching, scorecarding, and holding the

team accountable for performance.

3. Improve Approved Application Volume and Front-

End Occupancy Conversion

Drive stronger front-end leasing performance across ParkNation communities by:

 improving lead response time and follow-up discipline

 increasing conversion from lead to appointment, appointment to application, and

application to approved application

 reducing missed leads and stalled pipeline

 identifying friction points between lead generation, centralized leasing, and

Operations handoff

 helping prioritize communities with the greatest occupancy opportunity or lead-

conversion weakness

 improving visibility into approved applicants awaiting move-in

This role supports occupancy growth by improving the front-end revenue engine and

increasing the number of qualified approved applicants flowing into the Operations

handoff process.

4. Build and Maintain the Revenue-to-Operations

Handoff

Work closely with onsite property managers and Operations leadership to ensure

approved applicants are handed off cleanly and consistently.

This includes:

 coordinating appointments and tours when onsite support is needed

 communicating approved application status clearly and promptly

 confirming that all required prospect and application information is documented in

the CRM / workflow

 maintaining visibility into approved applicants awaiting lease execution or move-

 escalating issues that block approved applicants from progressing to lease or

move-in, including inventory discrepancies, delayed readiness, or missing pricing

guidance

5. Manage the Portfolio Leasing Pipeline

Create and maintain a disciplined leasing pipeline with visibility into:

 new leads

 contacted leads

 appointments scheduled

 tours scheduled / completed

 applications started

 applications submitted

 applications approved

 approved applicants awaiting Operations handoff or move-in scheduling

 stalled approved applicants

 lead source performance and pipeline conversion by community

The Director will ensure ParkNation leadership has a clear picture of the pipeline by

community, product type, and sales representative.

6. Build and Enforce Leasing Process, Scripts, and

Standards

Develop, implement, and refine the ParkNation centralized leasing playbook, including:

 inbound call scripts

 follow-up scripts

 objection-handling scripts

 qualification questions

 appointment-setting standards

 application follow-up cadence

 sales and leasing SOPs

 CRM workflow standards

 handoff standards between centralized Revenue and Operations

This role will also review calls, coach performance, and improve the quality and

consistency of the prospect experience.

7. Use Technology, CRM, Dashboards, and AI to

Improve Front-End Revenue Performance

ParkNation is building a more sophisticated operating platform supported by:

 CRM and sales workflow tools

 a property management system / system of record

 centralized dashboards and reporting

 database-driven KPI tracking

 AI-assisted tools to improve visibility, accountability, and follow-up

The Director of Revenue, Leasing & Occupancy Growth will play a major role in helping

ParkNation use these systems to improve lead handling, leasing effectiveness,

reporting, and accountability. This person should be comfortable operating in a KPI-

driven environment and using technology to improve team performance and decision-

making.

8. Partner with Marketing to Improve Lead Flow and

Lead Quality

Work with ParkNation leadership and marketing resources to improve lead generation

and advertising performance across the portfolio, including:

 aligning lead generation efforts with occupancy priorities and available

marketable inventory

 improving listing quality, photos, video, and messaging

 identifying high-performing lead sources and weak channels

 helping shape campaigns around actual portfolio needs and market demand

 providing feedback on cost per lead, lead quality, and conversion by source

9. Create Weekly and Monthly Revenue /

Occupancy Pipeline Reporting

Provide recurring reporting to the CEO and leadership team that does not just describe

activity, but identifies what actions need to happen next.

Reporting should include, at a minimum:

 total leads by source

 calls answered / missed calls

 speed to lead

 appointments scheduled

 tours scheduled / completed

 applications started

 applications submitted

 applications approved

 approved applicants awaiting lease / move-in handoff

 stalled leads and stalled approved applications

 occupancy pipeline by community

 available marketable inventory by community as provided / confirmed through

Operations coordination

 rent-ready vacancy versus vacancy requiring work, based on Operations-

provided inventory status

 top conversion bottlenecks

 weekly priorities and recommended actions

Pay: Up to $100,000.00 per year

Benefits:

401(k)
Dental insurance
Health insurance
Paid time off

Work Location: In person

Quick Apply

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