About Us
Cool Cat Fence is one of the fastest-growing fencing companies in the Western United States, serving thousands of homeowners annually across Washington, Oregon, and California. Since our founding, we have built our reputation on delivering exceptional customer experiences, high-quality craftsmanship, industry-leading warranties, and a commitment to continuous improvement.
Our mission is simple: provide homeowners with peace of mind through quality, efficiency, affordability, and service they can trust. We invest heavily in our people, technology, training, and leadership development to create opportunities for growth at every level of the organization.
As we continue expanding into new markets and scaling our sales organization, we are seeking a Sales Trainer to support the onboarding, development, and ongoing success of our Sales Representatives across all regions.
Position Overview
The Sales Trainer will play a critical role in developing the next generation of top-performing sales professionals at Cool Cat Fence. This individual will work closely with Sales Managers, Recruiting, and Executive Leadership to ensure every new salesperson receives a world-class onboarding experience and ongoing coaching that accelerates their path to success.
This role will be responsible for delivering sales training programs, facilitating onboarding, conducting field coaching, supporting ride-alongs, improving sales process execution, and ensuring consistent adoption of the Cool Cat Fence sales methodology.
The ideal candidate is an experienced sales professional who enjoys developing others, thrives in a fast-paced environment, and is passionate about helping people reach their full potential.
Key Responsibilities: New Hire Onboarding & Training
- Lead and coordinate onboarding programs for all newly hired Sales Representatives.
- Facilitate orientation sessions covering company culture, policies, expectations, and sales systems.
- Deliver training on fencing products, materials, installation processes, warranties, financing options, and competitive positioning.
- Train new hires on the Cool Cat Fence sales process
- Objection handling
- Closing techniques
- Coordinate ride-alongs, shadowing opportunities, role-playing exercises, and field training activities.
- Ensure all new hires complete required certifications and training milestones before operating independently.
Sales University & Development Programs
- Facilitate company-wide sales training programs and workshops.
- Conduct role-play sessions and practical exercises to reinforce sales fundamentals.
- Evaluate trainee performance through testing, observation, and coaching.
- Track progress and provide recommendations for additional development.
- Support ongoing education initiatives for both new and tenured sales representatives.
Training Administration & Content Development
- Maintain onboarding records, certifications, and training completion documentation.
- Assist in the creation and maintenance of training materials, presentations, videos, playbooks, and learning resources.
- Support updates to sales scripts, product knowledge materials, and training curriculum.
- Track training effectiveness and report on key performance indicators.
- Coordinate training logistics, materials, welcome kits, uniforms, and equipment for new hires.
Leadership & Culture Support
- Promote Cool Cat Fence's core values throughout all training initiatives.
- Help create a culture centered around accountability, growth, continuous improvement, and winning.
- Support recruiting efforts through participation in interviews, assessments, and hiring events when needed.
Key Outcomes
- Deliver a consistent and highly effective onboarding experience for all new sales hires.
- Improve speed-to-productivity for new sales representatives.
- Increase close rates and sales process adherence across the organization.
- Improve retention and engagement among new hires.
- Provide ongoing coaching that elevates individual and team performance.
- Maintain accurate training records and development plans.
- Ensure every salesperson represents the Cool Cat Fence brand at the highest level.
Qualifications & Characteristics
Required
- 3+ years of experience in sales training, coaching, sales management, or high-performance sales.
- Strong presentation, facilitation, and communication skills.
- Ability to coach, motivate, and develop individuals with varying experience levels.
- Excellent organizational and project management skills.
- Experience conducting in-person and virtual training sessions.
- Proficiency with CRM systems, Microsoft Office, and sales technology platforms.
- Ability to travel up to 30% throughout company markets.
- Self-starter who thrives in a fast-paced, growth-oriented environment.
Preferred
- Experience in home improvement, construction, roofing, fencing, remodeling, or related industries.
- Prior in-home sales experience.
- Experience building training programs and learning content.
- Experience conducting ride-alongs and field coaching.
- Sales management experience.
What You'll Get
- Competitive salary and performance-based bonus opportunities.
- Opportunity to directly impact the growth of one of the fastest-growing fencing companies in the country.
- Exposure to executive leadership and company-wide strategic initiatives.
- Ability to shape the future of our sales training and development programs.
- Career advancement opportunities as the organization continues to expand.
- Collaborative, high-performance culture focused on growth and continuous improvement.
Pay: $60,000.00 - $110,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Paid time off
- Professional development assistance
- Vision insurance
Application Question(s):
- Why do you believe you would be a good fit for this role?
Experience:
- Sales Training: 2 years (Required)
Work Location: In person
