Marketing Director, Handsfree Labs
Job Description:
Leads brand marketing for Blue Ox and building the HandsFree Labs brand in the marketplace. This is a highly entrepreneurial role that blends brand strategy, integrated marketing, content development, partner marketing, and executional excellence
Duties and Responsibilities:
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Lead Blue Ox brand marketing, consumer insights, and integrated plans.
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Balance strategic planning with hands-on execution and scrappy problem-solving.
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Shape and grow the visibility of the HFL ingredient brand across the industry.
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Drive all HFL co-branded and partner-facing marketing support.
Blue Ox (Work Boot Brand)
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Develop the brand marketing strategy and annual integrated marketing plan for Blue Ox.
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Create and manage campaign development and execution across digital, retail, influencer, trades, and community channels.
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Build a deep understanding of the work/trade consumer, translating insights into differentiated programs and messaging.
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Own the Blue Ox marketing calendar, storytelling, and go-to-market activation for product launches.
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Lead cross-functional alignment with product, eCommerce, retail, creative, and operations.
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Drive consumer engagement programs including jobsite activations, partnerships, trade influencers, and grassroots opportunities.
HandsFree Labs
- Refine and execute the marketing strategy for the HFL ingredient brand, including positioning, messaging, and identity.
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Manage all co-branded guidelines and materials to ensure consistent brand application across partners and licensees.
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Own content needs for HFL channels including web, sales enablement tools, B2B materials, and trade marketing assets.
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Serve as the marketing lead supporting licensing and partnership efforts, working directly with business development, product, and legal.
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Build storytelling that articulates HFL’s technology, innovation leadership, and value proposition for partners and consumers.
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Develop and manage the HFL marketing calendar across launches, tech storytelling, events, and partner activations.
General Responsibilities Across HFL & Blue Ox
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Lead creative brief development and oversee content production to meet brand and channel needs.
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Track performance, insights, and trends to inform ongoing strategy and optimization.
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Ensure brand consistency, quality, and alignment across all channels and touchpoints.
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Manage vendor and agency partners as needed.
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Thrive in a startup-like environment with scrappiness and a willingness to roll up your sleeves.
Required Skills/Abilities:
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Familiarity with or exposure to the construction, trades, or “work” category.
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Technologically-savvy with a deep understanding of components and “how it works”
- Demonstrated ability to build integrated marketing plans and execute across multiple channels.
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Strong content development skills for both consumer and B2B audiences.
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Entrepreneurial mindset with ability to navigate ambiguity and build processes from the ground up.
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Strong communication, collaboration, and project management abilities.
Education/Experience:
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6–10+ years in brand marketing, ideally in footwear, apparel, outdoor, workwear, or consumer products.
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Experience with ingredient branding, co-branded partnerships, or B2B2C storytelling is a strong plus.
Working Conditions:
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Prolonged periods of sitting at a desk and working on a computer.
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Must be able to lift up to 15 pounds at times.
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Frequent Travel
- Must live in Utah or be willing to relocate.
