Digital Content Producer & Social Media Manager
Walter Gabriel Injury Lawyers is seeking a creative, strategic, and highly motivated Social Media Manager to strengthen the firm’s digital presence and tell our story through compelling video and written content.
The ideal candidate understands how to create content that captures attention, builds trust, and generates meaningful engagement across today’s leading social media platforms. This person should be comfortable working both behind the camera and with attorneys, staff members, clients, community partners, and event participants.
Key Responsibilities
- Plan, film, edit, and publish high-quality short-form and long-form video content.
- Create engaging content for Instagram, Facebook, TikTok, YouTube, LinkedIn, and other relevant platforms.
- Write captions, headlines, hooks, scripts, and calls to action that reflect the firm’s brand and voice.
- Adapt content to the unique format, audience, and algorithm of each social media platform.
- Develop strategies to increase views, engagement, followers, and brand awareness.
- Identify social media trends and determine how the firm can use them appropriately and effectively.
- Create and manage a consistent social media content calendar.
- Capture content at firm events, community activities, sponsorship events, interviews, and other public appearances.
- Coordinate with attorneys and staff to develop educational, promotional, community-focused, and behind-the-scenes content.
- Monitor content performance and use analytics to improve future posts.
- Respond appropriately to comments, messages, and online engagement.
- Maintain a professional and consistent image across all firm social media accounts.
Qualifications
- Prior experience managing social media accounts for a business, professional organization, public figure, or established brand.
- Demonstrated experience filming and editing professional-quality video content.
- Strong caption writing, storytelling, grammar, and proofreading skills.
- Working knowledge of Instagram Reels, TikTok, YouTube Shorts, Facebook, LinkedIn, and other major platforms.
- Understanding of platform algorithms, audience retention, posting strategies, keywords, hashtags, thumbnails, and other methods used to optimize views.
- Ability to transform legal, professional, and community-related topics into interesting and accessible content.
- Strong organizational skills and the ability to manage multiple projects and deadlines.
- Comfortable directing individuals during video shoots and helping them appear natural and confident on camera.
- Ability to work independently while collaborating effectively with attorneys and staff.
- A portfolio or examples of previously created and managed content are required.
Preferred Experience
- Experience working in television, radio, journalism, digital news, public relations, or another traditional news media environment.
- Experience conducting or producing interviews.
- Experience covering live events and producing content under deadline.
- Familiarity with legal marketing, professional-services marketing, or personal injury advertising.
- Photography, graphic design, motion graphics, or paid social media advertising experience.
About the Firm
Walter Gabriel Injury Lawyers represents injured individuals throughout Louisiana and Georgia. Our firm is committed to delivering outstanding legal representation while remaining visible and engaged in the communities we serve.
We are looking for someone who can help communicate our experience, personality, community involvement, and client-centered approach through creative and consistently high-quality content.
Compensation
Salary depends upon experience.
How to Apply
Applicants should submit:
- A résumé
- A portfolio or links to relevant social media accounts
- Examples of videos personally filmed and edited
- A brief explanation of how they would grow the firm’s social media presence
Please identify which portions of any submitted work were personally filmed, edited, written, or managed by the applicant.
Pay: $15.00 - $20.00 per hour
Work Location: Hybrid remote in Baton Rouge, LA 70808
