ABOUT THE [CONTENT SPECIALIST]
WHO WE ARE
Our vibrant team strives to unite partners to drive regional tourism and economic impact by connecting the world to our diverse communities, rich history, and spirit of innovation. Integrity, empowerment, transparency, community, passion, and empathy guide our workplace culture. With a firm commitment to diversity, equity, inclusion, and belonging, we strive to create an environment where voices are valued and respected. If this resonates with you, consider the role below:
WHAT WE OFFER:
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Competitive Compensation
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Life, Medical, Vision, and Dental Insurance
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11 Paid Company Holidays Per Year, plus 1 Floating Holiday
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PTO Referral Bonus
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17 PTO Days Per Year, Based on Full Months Projected to Work in The Calendar Year
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401(K) With 4% Match
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Paid Parking, with 24/7 Access
JOB HIGHLIGHTS
POSITION PURPOSE: The Content Specialist is responsible for supporting Visit Detroit’s content marketing initiatives across social media, web, blog, video, and digital channels. This position assists in the creation, management, and distribution of compelling destination content that inspires travel, promotes Detroit as a premier destination, and engages leisure travelers, meeting planners, media, and local stakeholders. The Content Specialist serves as a key support resource for both the Social Media Producer and Content Producer, helping maximize the reach and effectiveness of Visit Detroit’s content ecosystem.
LOCATION & SCHEDULE:
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Full time
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This position currently involves a hybrid working model with 2 days remote and 3 days in the office in Detroit, MI.
WHAT WE REQUIRE:
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Bachelor’s degree in Marketing, Communications, Journalism, Graphic Design, or related field from an accredited college or university, or equivalent work experience.
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2-4 years of experience developing and creating digital content for brands, agencies, media organizations, tourism organizations, or related industries.
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Experience writing and editing content for web, blog, social media, and digital marketing channels.
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Valid, unrestricted Michigan driver’s license.
PREFERRED:
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4+ Years of experience in content marketing, digital marketing, or integrated marketing is preferred.
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Experience with Adobe Creative Suite, Canva, Premiere Pro, Lightroom, or similar creative tools.
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Experience capturing photo and video content using DSLR/mirrorless cameras, mobile devices, and content production equipment.
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Familiarity with content management systems (CMS), SEO tools, Google Analytics, and social media management platforms.
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Experience with YouTube content production and channel management.
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Familiarity with the destination marketing, tourism, hospitality, or travel industries.
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Familiarity with the destination marketing industry and the Detroit metro area and attractions.
HOW YOU’LL CONTRIBUTE:
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Support the planning, creation, and execution of content across social media platforms including Instagram, TikTok, Facebook, LinkedIn, YouTube, and emerging channels.
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Assist the Social Media Producer with content capture, editing, publishing, community engagement, and campaign execution.
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Support the Content Producer in the development and distribution of long-form content, including YouTube videos, blogs, website content, destination guides, and storytelling initiatives.
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Coordinate content collection efforts, including photography, video, interviews, and destination experiences.
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Write, edit, proofread, and optimize content for blogs, website pages, email marketing, YouTube descriptions, and social media captions.
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Assist in maintaining content calendars and production schedules across marketing channels.
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Upload, organize, and manage digital assets within Visit Detroit’s content and asset management systems.
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Collaborate with internal departments and external partners to support content opportunities that align with organizational goals.
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Assist with content optimization efforts, including SEO best practices, metadata, keyword implementation, and content performance monitoring.
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Assist in monitoring content performance metrics and contribute to reporting and recommendations to improve engagement, reach, and conversions.
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Support influencer, creator, and partner content collaborations as assigned.
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Stay current on content marketing trends, social media best practices, video storytelling techniques, and emerging digital platforms.
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Assist with content creation and onsite support at Visit Detroit events, partner activations, conventions, and community initiatives.
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Committed to partnering with Visit Detroit in embedding diversity, equity, and inclusion into company culture and operations, and actively contributing to creating a welcoming and inclusive environment for all employees and stakeholders.
OTHER CONTRIBUTIONS:
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Support special projects for the Marketing Department and organizational initiatives.
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Assist with the ongoing development, organization, and enhancement of Visit Detroit’s digital content and asset libraries.
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Provide administrative and production support for content shoots, campaigns, and partner collaborations.
REQUIRED KNOWLEDGE, SKILLS, AND COMPETENCIES:
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Strong writing, editing, storytelling, and content creation skills for digital marketing channels, including social media, websites, blogs, and video platforms.
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Understanding of social media platforms, content marketing fundamentals, audience engagement techniques, SEO best practices, and content optimization.
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Experience working with photography, video, and digital asset management tools.
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Ability to collaborate effectively with team members, partners, and stakeholders to support content initiatives.
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Ability to follow established brand standards and tailor content for different audiences and channels.
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Ability to work independently while contributing effectively within a team environment.
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Basic knowledge of digital performance measurement and reporting.
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Excellent communication skills including the ability to clearly express thoughts, ideas, and concepts, verbally and in writing, in the English language.
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Strong ability to organize, prioritize, and manage multiple assignments.
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Creative and adaptable in fast-paced environments.
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Consistently demonstrates professionalism in attitude, appearance, and behavior.
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Proficient in Microsoft Word, Excel, Outlook, and PowerPoint.
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Available to work evenings, weekends, and travel as needed.
PHYSICAL DEMANDS AND WORKING CONDITIONS:
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Office work involves extended periods of sitting or working at a desk, utilizing repetitive typing motions on a computer or laptop, and reading text on a video display monitor.
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Ability to perform extensive standing and/or walking, occasionally outdoors, for work-related assignments and events.
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Ability to lift, push, and/or carry up to 40lbs. occasionally
Visit Detroit is an Equal Opportunity Employer:
We respect and seek individuals of a diverse background and do not discriminate in employment based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.
Please ensure to regularly check your email spam folder for any communication from Visit Detroit to avoid missing important updates regarding your application status.
The above is intended to describe the general content of and requirements for the performance of this position. It is not to be construed as an exhaustive statement of duties, responsibilities or requirements and does not imply a contract. I understand that my employment is at-will and that either you or I can terminate my employment at any time, for any reason. No oral or written contractual commitments have been made concerning my employment.
