Department: Wholesale
Employment Classification: Part-Time, Seasonal, Non-Exempt
Reports To: Senior Director of Wholesale
Works Closely With: Wholesale Team, Marketing Team
The Brand Ambassador leads demos and in-person events for retail partners like Whole Foods Market while upholding Joe Coffee Company's core values: Curiosity, Craft, Commitment, and Community. The Brand Ambassador drives inclusivity, connection, and enthusiasm while cultivating strong relationships with retail store teams and customers.
This role requires a spirited team member who is flexible, energetic, and passionate about coffee. Successful Brand Ambassadors commit to enlightened hospitality, approaching challenges with openness, compassion, and a progressive mindset.
The Brand Ambassador reports to the Senior Director of Wholesale and supports the execution of in-store product demonstrations and sampling events at grocery stores throughout the NYC area.
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Introduce customers to Joe Coffee products and the Joe story
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Drive product trials and encourage customer purchases
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Represent Joe Coffee Company with professionalism, enthusiasm, and hospitality
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Create engaging and welcoming experiences that reflect the Joe brand
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Build positive relationships with store leadership and team members
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Serve as a trusted brand representative within partner retail locations
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Support strong partnerships through consistent communication and professionalism
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Execute in-store product demonstrations and sampling events
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Capture photos and visit notes following each store visit
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Provide feedback on customer responses, competitive products, and retail trends
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Support occasional local events, promotions, and community activations
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Assist with loading, transporting, and setting up event materials as needed
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Model exceptional hospitality in every customer interaction
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Foster connection, curiosity, and enthusiasm around specialty coffee
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Represent Joe Coffee Company's values through professional and engaging interactions
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Respond to customer questions and feedback with knowledge, care, and professionalism
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Part-time seasonal role
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Approximately 10–20 hours per week
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Primarily weekends, with some weekday opportunities
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Flexible scheduling based on the retail demo calendar
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Ability to load in and load out supplies as needed
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Competitive hourly rate
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Mileage and approved travel expenses reimbursed
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Coffee benefits and product discounts
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Opportunity for future event and retail support work
Joe Coffee Company is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive workplace where all employees feel valued, respected, and empowered to contribute. We do not discriminate on the basis of race, color, religion, creed, sex, gender identity or expression, sexual orientation, national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable law.
We believe that diverse perspectives strengthen our teams, enhance our workplace culture, and help us better serve our communities.
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Outgoing, friendly, and comfortable engaging with customers
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Passion for coffee, food, hospitality, or consumer products
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Excellent communication and interpersonal skills
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Self-motivated and able to work independently
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Reliable transportation and willingness to travel between retail locations throughout NYC, Brooklyn, Westchester, Long Island, and Connecticut as needed
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Previous experience in retail, hospitality, coffee, food service, sales, or brand ambassador work preferred
