Overview
We are seeking a dynamic and results-driven Digital Ads Specialist with expertise in Meta (Facebook and Instagram) and Google advertising platforms. In this role, you will lead the planning, execution, and optimization of paid digital marketing campaigns across multiple channels. Your focus will be on leveraging performance marketing strategies to maximize ROI, increase brand visibility, and drive e-commerce growth. This is an exciting opportunity for a motivated individual passionate about digital marketing, media buying, and data-driven decision making to make a significant impact within a fast-paced environment.
Duties
- Develop, implement, and manage comprehensive paid search and social media advertising campaigns using Google Ads, Facebook Advertising, Twitter Ads, Microsoft Ads, and Bing Ads.
- Conduct detailed keyword research and audience targeting to optimize campaign performance across platforms.
- Monitor media performance analytics using tools like Google Analytics, Google Tag Manager, and SEO tools to track campaign effectiveness and identify opportunities for improvement.
- Manage marketing campaign budgets efficiently, ensuring optimal allocation of resources for maximum impact while maintaining cost control.
- Utilize web analytics reporting and conversion optimization techniques to analyze campaign data, improve ad relevance, and increase conversion rates.
- Coordinate media planning efforts for digital campaigns, including media buying and placement strategies across multiple channels.
- Prepare detailed reports on media performance analytics and provide actionable insights to stakeholders for ongoing campaign refinement.
Requirements
- Proven experience in performance marketing with a strong understanding of paid search marketing (SEM), social media advertising, and media buying strategies.
- Proficiency with Google Ads (formerly AdWords), Microsoft Ads (formerly Bing Ads), Facebook Advertising, Twitter Ads, DoubleClick, and other relevant platforms.
- Solid knowledge of web analytics tools such as Google Analytics and Google Tag Manager to track user behavior and campaign success metrics.
- Experience managing budgets in a search marketing role with a focus on ROI maximization.
- Strong skills in keyword research, media planning, media performance analytics, and conversion optimization techniques.
- Familiarity with SEO tools, web analytics reporting, spreadsheets (including pivot tables), and data analysis for marketing insights.
- Ability to work independently while collaborating effectively with cross-functional teams on digital marketing initiatives.
- Excellent organizational skills with attention to detail in managing multiple campaigns simultaneously.
Join us as a Digital Ads Specialist (Meta & Google) to harness your expertise in digital marketing tools and strategies! Drive innovative campaigns that captivate audiences while delivering measurable results. If you're passionate about leveraging data-driven insights to optimize advertising efforts across diverse platforms - this is your chance to shine!
Work Location: Hybrid remote in Irvine, CA 92606
