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The Royal Caribbean Group’s E-commerce Data and Analytics Team has an exciting career opportunity for a full-time Lead Web Tag Operations reporting to the Sr Manager Global Digital Implementation
The position is onsite and based in Miami Florida
Position Summary:
This role ensures accurate consistent and strategically aligned data collection across Royal Caribbean Group’s digital ecosystem by administering Tealium iQ and EventStream maintaining the enterprise Data Layer developing tags for marketing and product needs and advising teams on data availability and usage
Essential Duties and Responsibilities:
Manage and administer Tealium iQ and EventStream including environments permissions workflows and tag governance
- (Execute / Decide)
Develop configure and deploy new tags pixels and event mappings to support Web Product Analytics and Digital Media requirements- (Execute)
Maintain and enhance the RCG Data Layer ensuring data accuracy structure consistency and readiness for downstream activation- (Execute / Decide)
Stay current on the Web Team’s roadmap and proactively assess impacts to tagging EventStream schema and data collection- (Inform / Consult)
Stay aligned with the Media Team’s campaign plans to ensure proper tracking audience creation attribution and measurement readiness- (Consult)
Consult with stakeholders on what data is available within Tealium’s Data Layer and advise how that data can best support analytics and media use cases- (Consult)
Translate business and marketing requirements into technical tagging specifications ensuring feasibility and alignment with governance standards- (Consult / Execute)
Monitor troubleshoot and resolve tagging issues including debugging verifying data flows and validating events across devices and browsers- (Execute)
Document tagging implementations data contracts and schema updates ensuring clarity consistency and long‑term maintainability- (Execute / Inform)
Ensure tagging and data collection comply with privacy consent and platform governance requirements escalating risks when necessary- (Decide / Inform)
Qualifications Knowledge and Skills:
5+ years of hands‑on experience implementing and managing enterprise tag management solutions
- preferably Tealium iQ and Tealium EventStream
Strong proficiency in JavaScript browser developer tools- and debugging techniques required for tag development and troubleshooting
Experience maintaining and architecting Data Layers for large-scale websites- including defining schemas and managing data quality
Familiarity with digital analytics and marketing technologies such as Adobe Analytics Adobe Target and digital media tagging (eg Meta Google- Floodlights)
- Ability to translate business and marketing requirements into technical specifications for tagging and data collection
Strong analytical and problem‑solving skills- with attention to detail and accuracy in data collection
Excellent communication and collaboration skills- with ability to consult cross‑functionally and support both technical and non‑technical stakeholders
Knowledge of privacy consent- and governance implications related to web data collection
Bachelor’s degree in information systems Computer Science Marketing Technology- or a related field; or equivalent practical experience
We know there's a lot to consider As you go through the application process our recruiters will be glad to provide guidance and more relevant details to answer any additional questions Thank you again for your interest in Royal Caribbean Group We'll hope to see you onboard soon!
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race color religion sex age national origin disability sexual orientation sexuality gender identity or expression marital status or any other characteristic protected by law Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment
