Assist with the companies marketing efforts by helping track, export, and manage data, lead tracking, and efforts around marketing.
Key Responsibilities
- All items will be taught!
- Plan, launch, test, and scale multi-channel direct response campaigns targeting motivated sellers (probate, pre-foreclosure, absentee owners, tired landlords, etc.).
- Design, write, and execute high-response direct mail campaigns (postcards, letters, yellow letters, handwritten-style mailers) — including list selection, copywriting, offer strategy, and A/B testing.
- Oversee cold calling scripts, dialer campaigns, and calling operations to convert leads and re-engage non-responders.
- Manage skip tracing processes to ensure accurate contact data for multi-channel follow-up.
- Run SMS/text messaging campaigns (compliant TCPA/SMS marketing) with strong open/click/response optimization.
- Deploy and monitor ringless voicemail (RVM) drop campaigns for high-volume, low-friction touchpoints.
- Analyze campaign performance daily/weekly using tools like Google Analytics, Facebook Ads Manager, call tracking software, CRM data, and custom dashboards.
- Continuously test new creative angles, offers, audiences, and channels to lower CPL and increase lead quality.
- Collaborate with acquisitions/sales team to provide lead handoff, feedback loops, and seller insights.
Required Qualifications
- hands-on experience in direct-to-seller real estate marketing (fix & flip, buy-and-hold investor acquisitions, or similar Preferred).
- Proven success running paid campaigns specifically targeting motivated sellers/distressed properties.
- Direct experience managing all of the following channels
- Direct mail campaigns (high-response creative/copy)
- Cold calling/outbound phone prospecting
- Skip tracing tools and processes
- SMS/text campaigns
- Ringless voicemail campaigns
- Strong copywriting skills — you can write compelling, response-driven copy that speaks directly to seller pain points.
- Data-driven mindset: comfortable with A/B testing, tracking ROI/CPL, attribution, and optimization.
- Experience with common tools: Google Ads, Meta Business Suite, CallRail/CallTrackingMetrics, Twilio/SimpleTexting, Launch Control/REI Reply (or similar), Batch Skip Tracing/PropStream/REI BlackBook, etc.
- Deep understanding of real estate seller motivation triggers and list-building strategies.
What We Offer
- Competitive base salary + performance bonuses tied to lead volume and quality
- Opportunity to shape and scale a multi-million dollar lead gen operation
- Fast-moving, results-focused environment
If you're a direct response veteran who lives and breathes motivated seller leads and can prove your results in this exact niche, please apply with your resume, a brief overview of your most successful campaigns (CPL, volume, channels used), and any case studies or metrics you're proud of.
We're looking for someone who can hit the ground running and make an immediate impact.
Job Type: Full-time
Pay: $60,000.00 - $90,000.00 per year
Benefits:
Application Question(s):
- Tell me 3-words/phrases that describe you
- What are your long term goals?
- Do you have any experience in an analytical role? Exporting data, tracking leads, etc. If so, please tell me a little about it.
Work Location: In person
