Marketing B2C/eCommerce Channel Manager

The Wittern Group -
Des Moines, IA

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Job Details

6 days ago

Qualifications

E-commerce SEO projects
SEM campaigns
E-commerce
Bachelor's degree
Online retail experience
Pay-per-click (PPC) advertising
Managing projects
Paid search marketing
Paid search advertising campaigns

Full Job Description

What you will do:

Performance Marketing and Demand Generation

Develop and implement campaigns tailored to target audiences' motivations and needs.

Create marketing programs that increase inbounds (calls, financing applications and other web forms, chats) and lead quality to meet KPI targets.

Collaborate with marketing, finance, and sales teams to develop resources and tools that create engagement, drive inbounds, and nurture prospects through the buying journey

Own B2C channel KPIs including site users, inbounds (calls, financing applications and other web forms, chats), CPL, CAC, and eCommerce revenue contribution.

Utilize data and analytics, marketing tools/technologies, and customer feedback to improve campaign performance.

Marketing Attribution and Reporting

Partner with marketing, sales and IT team members to build and optimize a full-funnel marketing attribution capability to measure the impact of marketing investments on inbounds, pipeline, and revenue.

Establish attribution reporting, performance dashboards, and actionable insights that improve ROI and budget allocation.

Utilize attribution data, analytics, and performance insights to continuously optimize B2C campaigns, improve conversion rates, and maximize marketing effectiveness and revenue impact.

Event / Tradeshow Marketing

Lead B2C channel tradeshow and event marketing execution and performance and sales support.

Measure and optimize event ROI through lead generation, pipeline contribution, and revenue.

Collaborate with sales teams to support post trade show / event follow-up.

Knowledge and Skills:

Knowledge of digital marketing and performance marketing, including SEO, GEO, AIO/AEO, PPC, email and SMS marketing, CRO, web analytics, and social media marketing.

Experience with Google Analytics 4, Google Tag Manager, Google Search Console, Google Ads, and related performance marketing platforms.

Experience with marketing automation platforms, CRM systems, attribution tools, and CMS.

Experience working with third-party marketing agencies and vendors.

Analytical and problem-solving skills with the ability to interpret complex data sets, evaluate campaign performance, and make data-driven decisions.

Ability to conduct full-funnel marketing analysis and customer journey optimization.

Requirements:

Bachelor's degree in marketing, Business, or a related field

7+ years of experience in digital marketing, performance marketing, eCommerce and lead generation

Experience managing eCommerce websites and platforms, including Shopify or WooCommerce

Experience managing paid media, SEO, GEO, AIO, website optimization, and marketing automation

Ability to work independently, manage multiple projects or brands, and meet deadlines

Capable of sitting for extended periods and successfully completing post-offer physical and drug testing.

Knowledge and Skills:

Knowledge of digital marketing and performance marketing, including SEO, GEO, AIO/AEO, PPC, email and SMS marketing, CRO, web analytics, and social media marketing.

Experience with Google Analytics 4, Google Tag Manager, Google Search Console, Google Ads, and related performance marketing platforms.

Experience with marketing automation platforms, CRM systems, attribution tools, and CMS.

Experience working with third-party marketing agencies and vendors.

Analytical and problem-solving skills with the ability to interpret complex data sets, evaluate campaign performance, and make data-driven decisions.

Ability to conduct full-funnel marketing analysis and customer journey optimization.

Requirements:

Bachelor's degree in marketing, Business, or a related field

7+ years of experience in digital marketing, performance marketing, eCommerce and lead generation

Experience managing eCommerce websites and platforms, including Shopify or WooCommerce

Experience managing paid media, SEO, GEO, AIO, website optimization, and marketing automation

Ability to work independently, manage multiple projects or brands, and meet deadlines

Capable of sitting for extended periods and successfully completing post-offer physical and drug testing.

The Marketing B2C/eCommerce Channel Manager will serve as the day-to-day owner of B2C/eCommerce channel marketing programs and will be responsible for building and optimizing a full funnel marketing attribution capability. This role will be responsible for B2C channel KPIs with an emphasis on driving quality inbounds that meet the company’s B2C/eCommerce target audience criteria. Working closely with the CMO, this individual will own marketing performance across paid media, SEO, GEO, AIO/AEO, website conversion optimization, content marketing, promotions, and customer acquisition initiatives designed to grow Wittern's B2C/eCommerce channels. The ideal candidate combines strong performance marketing, digital marketing, and eCommerce expertise with a deep understanding of marketing attribution.

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